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explain Henry Assael Model of buying decision behaviour along with diagram
explain the various approaches that are followed by fmcg companies in test marketing
Define the term New Brands. New Brands: A company may make a new brand name while it enters a new brand category for that none of the current brand of company names are a
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
When founded, when listed • Major lines of business • Market share • Ranking within industry (e.g., largest of four companies...) • Exports • Major institutional owners (if any), p
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You are required to develop a Marketing plan for an organization strictly in either manufacturing or mining or services based in Oman. You need to select a product or service of
promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers
1. Use any tool of the promotion mix tools to promote and sell your new product “Diet cupcakes”. Specify the tools and the reason for selecting it. 2. Screen the communication o
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