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list out the secondary sources of information while pursuing market research?
Pricing sensitivity: Nagle has identified nine factors that contribute to price sensitivity and has also presented various methods or techniques to measure it. The factors that co
You work as a Field Sales Representative for a telecommunications services company named Clear Communications. The Managing Director (MD) needs to appoint someone for the post of F
Product Line Pricing : Whenever a firm markets a variety of products grouped into appropriate product lines, a particular possibility in pricing arises. As the product in a part
detail note on pricing strategies of any product
Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements
What are the objectives of Marketing Information System? Objectives of Marketing Information System This comprises marketing planning system, implementation system and ma
CONSUMER MIND IS A BLACK BOX
what definition of total sales?
What is salesmanship in functions facilitating exchange? Salesmanship: Personal selling is a significant method of selling goods. This is widely used into retail marketing
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