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What are the Aims of marketing communications Aims of this introductory module are to explore some of the concepts associated with marketing communications and to develop an a
Formulating the Marketing Strategy: Formulation of marketing strategy consists of two main steps: 1. selecting the target market. 2. positioning the offer. 3. assembli
.explain Henry Assael Model of buying decision behaviour along with diagram.
You are a manager in the investment industry, whose role is to provide investment portfolio advice and managementto a client, who is your investorprincipal. You should identify t
Milk consumption per day 1)250ml 2)500ml 3)1 litr 4)More than 1 litr
Explain Henry Assael Model of buying decision behaviour along with the diagram
Features of advertising 1. It is mass communication process every piece of advertising gurantees satisfactionof human wants and wnts them from needs and desires advertisers
Product Lifecycle The key terms include: 1. Product Class. At the most generic stage, this phrase refers to all products from all competing producers that serve the
Problem 1 (a) The development of inter-organizational relationships is best known through personal selling rather than through exhibitions and trade shows. Explain. Proble
promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers
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