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What is The Role of Marketing Communications It is possible to deduce that marketing communications are about promotion of both the organisation and its offerings. Marketing co
Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma
A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1. From production ori
Question 1: (a) Describe the main stages in the buying decision process that customers typically go through, and explain the relevance of this process to a company marketing
explain Henry Assael Model of buying decision behaviour along with diagram
What is Technological Environment Technology? Technological Environment Technology: The knowledge of how to achieve tasks and objectives. Forces, those create new technolo
A marketing plan is one of the significant element when an entrepreneur intend to start a new venture, therefore a marketing plan are the written statement of marketing strategies,
Question: Dyson intends to launch its brand in Mauritius with the ambition to subsequently go regional. a. You work for a marketing consulting firm and have been asked to
Q. Explain about Message format? a) Ad- copy for print media b) Ad-copy for broad cast media. c) Radio d) T.v
Personal selling: Meaning & definition: Personal selling is unique as it is a face to face transaction between a salesman and a prospective customer. Evidently, a well traine
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