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assess the impact of fiscal and monetary policy on business organisation and their activities ?
Types of the decision process: the decision making process varies with the type of the product involved. There will be a lot of difference in the decision making process involved
what is 7P in marketing management
approaches followed by FMCG in test marketing
How are fewer buyers in business market and the consumer market affected? Fewer Buyers: Within business market, buyers are fewer in number while compared to consumer market.
one primary segmets and two secondary segments
What is Value Pricing Strategy? Value Pricing Strategy: Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By
The cost data of Rooney plc is as follows: - Variable cost : Rs 1,800. Selling Price : Rs 3,500. Fixed Selling and Distribution cost : Rs 1,700,000 per annum
Question :1 What is a consumer? List and describe them. Question 2: Explain in your own words what the consumer wants? Also list the four principle factors at when exa
How is customer response to a new product identified in marketing research? Identify customer response to a new product: This is also known as product testing. Marketing
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