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Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
With aid of an example of a manufacturer, define segmentation?
Q. Effect of past-advertisement? Methods of evaluation advertisement effectiveness assumes that response of customers in test-area is the outcome of advertisement done in test
concepts and different core of marketing
Suppose a greeting card is 4 inches long on one side. About how long should the other side of the card be in order for it to be a Golden Rectangle?
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
Carrying out a market analysis The marketplace is continuously changing and a business must be constantly updating to the changes or it will not remain in business for longtim
approches of test marketing in FMCG
select a company and explain th marketing mix
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing
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