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QUESTION a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relation
Question 1: a) What is meant by Customer Relationship Management (CRM)? b) Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, da
Problem : a) A Mauritian consumer goods firm is deciding whether to enter the United States market or the Asian market. Show why it should take into account different marketing
need requirements about supermarket dbms management system
Explain about the e-commerce briefly. Electronic commerce, also termed as e-business, a term for all types of business which are established electronically particularly over th
What points are really matters while doing marketing? Whether online or offline, there are only two objects that important: “Buying and Selling”. Fundamentally to simplify, thi
Market Segmentation Market Segmentation: "Dividing a market into separate groups with different needs, characteristics, or behaviour who may require separate products or mar
Define marketing mix according to Philip Kotler According to Philip Kotler "Marketing Mix is set of controllable variables that firm can use to influence buyer's response". C
What are the Durable Goods Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,
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