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The assessment for this module is to produce the elements of a sales plan. The case study assesses your understanding and ability to construct a sales presentation plan and correct
DAGMAR APPROACH Definition: - Define advertising objective measuring advertising results. Hierarchy- of effective model 1) Awareness: - Making the consumer conscious
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
Question 1: (i) Distinguish between global marketing and international marketing. (ii) Explain the similarities and differences of a free trade area, a customs union, a comm
the relationship between the 4Ps
define marketing .its importance
For 1980 through 1996 e total exports E of the us can be modeled by E=-0.131^3 +5.033t^2-23.2t+233 where t is the number of years since 1980 in what year were the total exports abo
Q. Explain the objectives of a firm seek in pricing? OR Described the various pricing objectives Ans.: A business firm has a nu
Marketing Marketing involves the right product available in the right place at the accurate time and ensure that the customer is aware of the product. Marketing is necessar
What are the derived demands in business market and the consumer market? Derived Demands: The demand for several business goods is eventually derived by demand of goods of
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