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Explain the key function of marketing communication Many organisations have evolved without marketing being recognised as a key function, let alone as a core philosophy. There
Question 1: Market segmentation is the process of identifying groups of customers that tend to share similar patterns of behaviour. Using examples, for organisations of your
process involved in designing channels
What is Customer Research in scope of Marketing Research? Customer Research: Research type of this category includes investigation within the customer buying behaviour abo
Answer for a caselet
Q. Explain about Deceptive Advertising? Deceptive Advertising demotes to Untruthful, misleading and fraudulent advertisement. Several advertisements make tall claims are called
meaning of regional products or definition of regional products
How is the Brand Strategy defined in the product line? Brand Strategies: Brand strategy is definitely a cautious strategy that is more financial then commercial. It is exp
Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
Question 1: "Relationship Marketing is a new marketing paradigm which challenges the straight-jacket marketing mix approach." Evaluate this statement and illustrate with examp
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