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Q. Selection of an advertising agency by Rates Charged?
Rates Charged:- The rates offered by the advertising agency must be quite responsible. These rates must suits the pocket of client and should be within ad-budget of client. It is of particular significance to the advertiser to know the rates charged by ad-agency for rendering various services so that advertisement can compare advertising cost with benefits expected from advertising. Rate of dissimilar ad-agencies which can serve our needs must be compared so as to select competitive ad-agency.
Q. Examples of Unfair Trade Practices? (i) Advertisement concerning weight-loss-claims of any medicine without proper test. (ii) Using the words 'Government Supported', 'Go
Q. Explain about Marketing communication? Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each othe
Wants, needs and demands Needs: Human needs are the most fundamental concept underlying marketing. A human need is a state of felt deficiency. 1). Humans have many comp
The Marketing Concept The marketing concept holds that gaining organizational goals based on determining the wants and needs of target markets and delivering the desired satis
how the hotel industry use 7ps
Explain the various approaches that are followed by FMCG COMPANIES IN TEST MARKETING
implementing total quality marketing
How is a customer retained for a long period with business? Apart from managing value chain and keeping up delivery network, firms require to develop strong bonds along with th
What types of tools use in sales promotion scheme? Sales Promotion Schemes: 1. Price-off: A straight discount off the list price upon every case purchased throughout a
how to position the competitors in cross map.
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