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Q. Selection of an advertising agency by Image of Agency?
Image of Agency:- Prior to selecting the ad-agency advertiser must enquire about its integrity, image, its ethical standards and its relation with clients. The ad agency must command a good image in the public. Image of agency is able to be scanned through media past and present Clients its employee etc.
Marketing plan for a "global" Airline company that is localising the global. e.g. Lufhtansa in nigeria
The responsibility of the Marketing Communication Manager is to sense those elements that can not be strong now but which in the future may have an impact on the organization and
What is granular disintegration In dry climates a yet another mechanism operates much like frost action, in this process the ground water is drawn to the surface, which on ev
Explain in detail about the Marketing communications Marketing communications provides the means by which organisations and brands are presented to their audiences. Goal is to
Illustrates the Social Environment in marketing activities? Social Environment: Social Environment Living standards and quality of life Green movement: the trend occurri
Can you help me with my math?
What are four Ps correspond to the customers four Cs according to Robert Lauterborn? Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs
What is Sales Research in scope of Marketing Research? Sales Research: Sales research comprises decision concerning selection of store channels, sales; territories force
(a) Since APPL and MSFT account for the entire large cap technology component of S&P 500 and their proportion of index is based on their weights, this large cap technology sector
various approaches that are followed by fast moving consumer goods companies in test marketing
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