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Selection Criteria of every tool
Key criteria governing an organisation's selection and use of every tool are:
1. Degree of control required over the delivery of the message;
2. Financial resources available to pay a third party to transmit messages;
3. Level of credibility that each tool bestows on the organisation;
4. Size and geographic dispersion of the target audiences.
The Stock Market The stock market is very close to a perfect competitive market. The price of a stock usually is determined by the market forces of demand and supply of the stock a
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