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Selection Criteria of every tool
Key criteria governing an organisation's selection and use of every tool are:
1. Degree of control required over the delivery of the message;
2. Financial resources available to pay a third party to transmit messages;
3. Level of credibility that each tool bestows on the organisation;
4. Size and geographic dispersion of the target audiences.
What are the various stages of new product development? Each of New Product Development’s stages involves considerable study and analysis at each stage. A management decision i
Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s
i have to create a new inovative product
What is of Price Bundling? Price Bundling: If the products are associated but are non-substitutes that are complementary or independent one strategic alternative for the
Brand E q ui t y: David Aakar described brand equity as the exclusive set of brand assets and liabilities that is connected to a brand. According to Aakar, brand equity is
explain the various approaches that are followed by fmcg companies in test marketing
Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their busines
what is meant by line extension of a product?
Ethical choice of the market targets: Market targeting sometimes generates public controversy. The public is concentred when the marketers take unfair advantage of valuable gro
various approaches that are followed by FMCG companies test marketing in marketing management
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