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Selection Criteria of every tool
Key criteria governing an organisation's selection and use of every tool are:
1. Degree of control required over the delivery of the message;
2. Financial resources available to pay a third party to transmit messages;
3. Level of credibility that each tool bestows on the organisation;
4. Size and geographic dispersion of the target audiences.
what is basic strategy and organizational of resources
What is position on product features? Position on Product Features: Product may be positioned upon basis of its features onto advertisement might effort to position the p
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Markets The concepts of relationships and exchange lead to the concept of a market. A market is the set of real and potential purchaser of a product. 1). originally a "mark
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