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Selection Criteria of every tool
Key criteria governing an organisation's selection and use of every tool are:
1. Degree of control required over the delivery of the message;
2. Financial resources available to pay a third party to transmit messages;
3. Level of credibility that each tool bestows on the organisation;
4. Size and geographic dispersion of the target audiences.
What is concluded by definition of consumer behaviour? The definition of consumer behaviour conclude that this behaviour is the study of consumer about what they buy, while the
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Henry Assael Model of buying decision behavior along with thediagram
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