Selection criteria of every tool - direct marketing, Marketing Management

Assignment Help:

Selection Criteria of every tool

Key criteria governing an organisation's selection and use of every tool are:

1.  Degree of control required over the delivery of the message;

2.  Financial resources available to pay a third party to transmit messages;

3.  Level of credibility that each tool bestows on the organisation;

4.  Size and geographic dispersion of the target audiences.

 


Related Discussions:- Selection criteria of every tool - direct marketing

Segmentation, How the marketers use demographic. geographic, psychographic,...

How the marketers use demographic. geographic, psychographic, buying behavior to help to satisfy customers?

Sales volume and market share of the company, Question:   XYZ Company ...

Question:   XYZ Company is producing and marketing cotton textiles to local markets. Currently, because of stiff competition its sales volume is decreasing from time to time.

Systems of equations, the sum of square of two is 13 and the sum of thrice ...

the sum of square of two is 13 and the sum of thrice the smaller the larger is 12.what are the numbers?

Video games, considering the concept of product life cycle, where would you...

considering the concept of product life cycle, where would you put video games in thir life cycle?

Personal selling, difference between the personal selling and salesmanship?...

difference between the personal selling and salesmanship?

Cost advantage of penetration pricing strategy, How is penetration pricing ...

How is penetration pricing strategy give cost advantage over innovating firm? In the case to outlook penetration pricing strategy is more commercial than financial. It is more

LA Galaxy case study, 1)What is the LA Galaxy "product"? 2)Which of the sev...

1)What is the LA Galaxy "product"? 2)Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program? 3)How is promotion (advertising

Strategiy selection, Explain the six key criteria for strategy selection by...

Explain the six key criteria for strategy selection by providing appropriateexamples

Caselet, Critically analyze Mr. Vincent?s reasoning in mangementk question ...

Critically analyze Mr. Vincent?s reasoning in mangementk question #Minimum 100 words accepted#

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd