Selection criteria of every tool - direct marketing, Marketing Management

Assignment Help:

Selection Criteria of every tool

Key criteria governing an organisation's selection and use of every tool are:

1. Degree of control required over the delivery of the message;

2. Financial resources available to pay a third party to transmit messages;

3. Level of credibility that each tool bestows on the organisation;

4. Size and geographic dispersion of the target audiences.

Related Discussions:- Selection criteria of every tool - direct marketing

Implement the product development strategy, Question: a. With referenc...

Question: a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) o

3C of Marketing, Illustration of 3C of Marketing Triangle

Illustration of 3C of Marketing Triangle

Market defense, Market Defense is the strategic actions that try to minim...

Market Defense is the strategic actions that try to minimize or deter threatening activities by existing or potential competitors. Strategic moves can deter all or a few of the p

What is granular disintegration, What is granular disintegration In dr...

What is granular disintegration In dry climates a yet another mechanism operates much like frost action, in this process the ground water is drawn to the surface, which on ev

Identify and explain how the product life cycle, Question: In the conte...

Question: In the context of a product from the fashion industry: a. Describe the concept of a product as a tangible and intangible "bundle of benefits? that provide

Evaluate oranges approach to implementing rm and crm, Question 1: Why a...

Question 1: Why are relationship marketing (RM) and specifically customer relationship management (CRM) appropriate for Orange in managing its marketing efforts? Question

Components of the promotion mix, Components of the promotion mix:- Prom...

Components of the promotion mix:- Promotion Mix comprises 5 elements i) Advertisement : - It is a non personal appearance of presentation of Good, Ideas, Services by a

Positioning error, under positioning

under positioning

Shift in orientation from old concept to modern concept, A shift in orienta...

A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1. From production ori

Importance of marketing - under developed/developing economy, Importance of...

Importance of the marketing in under developed or developing economy : Marketing has a special significance in under developed economics. A rapid development of the economy is p

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages