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Selection Criteria of every tool
Key criteria governing an organisation's selection and use of every tool are:
1. Degree of control required over the delivery of the message;
2. Financial resources available to pay a third party to transmit messages;
3. Level of credibility that each tool bestows on the organisation;
4. Size and geographic dispersion of the target audiences.
Franchising This is a form of company in which a firm sells the rights to create its product or service to other service providers who necessary operate under the selling firm'
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