The WAM Organisation is one of the very successful supermarket chains within its own country. Reputation for innovation of it is unparalleled into its own country along with the winning launch of its personal finance, internet shopping and telecom services.
The WAM Organisation’s consumer focus and its capability to give value for money by efficient operations and the utilisation of the modern technology has enabled this to gain the biggest share of the market.
Subsequent a careful procedure of internal and external analysis, which the senior management of WAM Organisation has completed that the domestic market for its goods and services has attained saturation point and which the only opportunity for important growth lies into venturing abroad.
Acting partly onto the recommendation of the central government’s Overseas Advisory Board, and by using its own research on team, WAM Organisation’s management has concluded to locate its first overseas supermarket within country Y. The location chosen is in the suburbs of a rising city, where clothing, groceries and the other non-food products which WAM Organisation intends to supply are presently given by a huge number of small shops.
The modern overseas outlet will be staffed originally by managers through WAM Organisation’s home country; nevertheless other staff will be recruited and trained into country Y. The company has also made this specific that its human resource policy is to gives management opportunities to local people when the business in country Y is established.
The manager for the generally project is Ms D by WAM Organisation’s Business Development division, when the project manager for manufacture of the buildings, roads and car park which will make up the supermarket outlet is Mr G by the WAM Organisation’s Property and also Estates division.
The land on that the supermarket outlet will be created has been purchased and subsequent a series of tough negotiations along with state and local government officials and planning permission has been granted. Vital protest, conversely, has come from the City’s Civic Society, local and inhabitants shopkeepers who are located near to the proposed progress.
The Civic Society is related to the detrimental impact onto the local environment. Residents are related regarding the potential increase into traffic and the danger this poses to the children with the local school. The shopkeepers are concerned about the impact of the modern supermarket on their expectations business prospects.
The media, comprising radio, television and newspapers have publicised the fears of the local address and shopkeepers and such two groups, together along with the City’s Civic Society, have made a coalition to attempt to prevent the growth.
1. Determine the secondary stakeholders into the WAM Organisation’s supermarket project and describe how the project team must manage these stakeholders.
2. Determine the major risks related with the WAM Organisation’s development project.