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give the example on this... media planner must compute the cost per thousand persons reached by a vehicles
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Discuss importance of data cleaning in preliminary data analysis In most surveys, it takes place so that respondent has either provided ambiguous response or response has bee
State advantages and disadvantages of Quota sampling These quotas are assigned in a way that there remains resemblance between quotas and populations with respect to characteri
Describe about the Generic information questions Generic information questions are divided into two key areas: classification information questions and identification informati
Q. What do you mean by Vicarious learning? The consumer doesn't always require going through the learning process himself or herself-sometimes it is possible to learn from obs
Question 1: (a) Explain the term "secondary data sources". (b) Why should a company use all potential sources of secondary data before initiating primary data research? (
FOREIGN EXCHANGE : Foreign exchange, as defined under Foreign Exchange Regulation Act. 1973 is foreign currency and includes: i) All deposits credit and balance payable in fore
Q. What role is played by memory in consumer behavior ? Learning involves a change in the content or else organization of long term memory and/or behaviour. The initial part of
DUTY DRAWBACK SCHEME: The scheme of Duty Drawback is governed by the 'Customs and Central Excise Duties Drawback Rules' compiled and notified by 'Drawback Directorate' of the Depa
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