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How is searching the reasons of distribution channels in economics system?
Searching:
Buyers and sellers are constantly engaged within search for consummation of required exchanges. Conversely, both buyers and sellers are engaged into double search process in the market place. The procedure of search involves uncertainty since producers are not certain of consumers’ requirements and consumers are not certain which they will be able to determine what they need. Marketing channels facilitate the procedure of searching. For illustration, products as like over the counter drugs are widely available from a wide variety of outlets as general stores, super markets, drug stores and provisional stores.
Define marketing in words of Philip Kotler. In the opinion of Philip Kotler, he explains that “Marketing is a social and managerial process by that individuals and groups acqui
State the term- Consumer goods Goods meant for personal consumption by households or ultimate consumers are known as consumer goods. This includes items such as toiletries,
Question 1: (i). Describe briefly characteristics of relationship marketing. (ii). Produce a report on relationship marketing for a forthcoming sales conference. Outline
Primary grouping of direct marketing 4Cs framework signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different charac
Q. Evaluation of advertising media - Television? Television:- Commercial television advertising was initiated nearby 1976. With the reduction in T.V price as well as increase
Punch Products (PP) is a regional producer of soft drinks and sells mainly in the states of Kansas, Oklahoma, and Texas. Three years ago, in 2009, it made the decision to diversify
State the term- Public Relations Public relations is 'the art and social science of analysing trends, predicting their consequences, counselling organisations' leadership and
What are the Advantages of Public Relations? Advantages of Public Relations are as illustrated below: a) This helps in building and having relations along with local comm
CONSUMER MIND IS A BLACK BOX DISCUSS
Problem 1: (i) What is a marketing mix? (ii) Will the nature and composition of the marketing mix be the same for all products at the same stage in the product-market life c
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