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How is searching the reasons of distribution channels in economics system?
Searching:
Buyers and sellers are constantly engaged within search for consummation of required exchanges. Conversely, both buyers and sellers are engaged into double search process in the market place. The procedure of search involves uncertainty since producers are not certain of consumers’ requirements and consumers are not certain which they will be able to determine what they need. Marketing channels facilitate the procedure of searching. For illustration, products as like over the counter drugs are widely available from a wide variety of outlets as general stores, super markets, drug stores and provisional stores.
What are the interest of organization, customers and society? We should be specified here the interests of the organization, customers, and society. Very frequently these inter
VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST MARKETING
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Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
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