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Describe the scope of marketing.
The scope of marketing can be illustrated in terms of functions which a marketing manager performs. Into most of the business enterprises, marketing department is set up in the supervision of the marketing manager. Here the functions of marketing may be categorized into four categories as demonstrated in the following figure as given below:
definition of brand
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Nature-based outdoor recreation attractions are often marketed as ecotourism activities. However, it is argued that to date, these marketing efforts have been towards advancing
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Marketing planning: Meaning and definition: marketing planning is a part of the process of overall planning of a business and industrial enterprise. Marketing planning includ
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State about the Measurement and evaluation Consumer market uses a variety of techniques to evaluate the effectiveness of communications. In organisation market, sales volume
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