Scope ,objectives and purposes of mis, Marketing Management

Assignment Help:

SCOPE, OBJECTIVES AND PURPOSES OF MANAGEMENT INFORMATION SYSTEM 

The scope and purposes of Management Information System can be better understood if we examine each word in the term. Firstly, management comprises the activities of managers and Management Information System is necessary to facilitate the decisions, managers have to take. Further, management has become system oriented and more sophisticated in management techniques. Secondly, information (as distinguished from data) is the essential raw material for making decisions. The job of Management Information System is to turn data into information. Information is planned for and made available to managers as needed, Thirdly, organisation is a system with a high degree of synergism. A system of information ties planning and control by managers to operational systems of Implementation. 

In general, the Management Information System is the means for connecting the managers with operating systems by exchange of information. The specific purpose of a Management Information System is to provide information for decision making on planning, organising and controlling the major activities of the organisation and initiating action with the intention of achieving synergistic benefits. The main objectives of Management Information System are facilitating the decision making, planning and control processes, objective performance appraisal of different units and' individuals, the economic and efficient production of reports and serving as means for giving direction and action to manager's communication. It is important to note that Management Information System is meant for supplying and not generating information for managers. It is expected to  provide processed information to the decision makers. The output of Management  Information System is usually in the form of information reports. Such processed information is also disseminated to members of the organisation, the public and external stake holders like customers, distributors, competitors, suppliers, labour unions, stock- and bond-holders, financial institutions, trade associations, governments, special interest groups at large and regulating agencies.  


Related Discussions:- Scope ,objectives and purposes of mis

Differentiate between horizontal and vertical conflicts, Question: (a) ...

Question: (a) Members of the marketing channel perform eight key functions. Describe these functions. (b) Differentiate between horizontal conflicts and vertical conflict

What is efficiency control in MIVE, What is efficiency control in MIVE? ...

What is efficiency control in MIVE? Efficiency control: The global picture is significant. An overview of the sales and marketing efforts and their relative failure or su

Subjective method for measuring advertising effectiveness, Q. Subjective me...

Q. Subjective method for measuring advertising Effectiveness? Subjective method for measuring advertising Effectiveness: - There are a variety of methods given by different e

Evaluation of advertising media - magazines and journals, Q. Evaluation of ...

Q. Evaluation of advertising media - Magazines and Journals? Are one more form of print media. These are published regularly at regular intervals like fortnightly as well month

Communication differences, Communication Differences Having identified...

Communication Differences Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences

Effectiveness of the promotional tools, Effectiveness of the Promotional To...

Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool

Test marketing, explain the various approaches that are followed by fmcg co...

explain the various approaches that are followed by fmcg companies in test marketing

Diagram, Henry Assael Model of buying decision behavior along with thediagr...

Henry Assael Model of buying decision behavior along with thediagram

How investment is significant in human resource management, How investment ...

How investment is significant in Human Resource Management? Now days in several organizations indicate which employees are viewed like valuable investments but several organiza

Characteristics of promotion, Characteristics of promotion: Customer ar...

Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd