Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Segmentation is an integral part of marketing process and it is common to witness many marketing campaigns fail due to improper segmentation strategies. Lack of knowledge of the demographic environment is a main contributor to some of the improper segmentation strategies. Students are supposed to read and understand the demographic environment of Sri Lankan consumers in this study.
Sri Lanka has gone through many significant eras which have shaped up the demographics environment of the country. Introduction of the tea plant to Sri Lanka has contributed to a major change in the demographic environment especially in up country. Thirty years of war has created lot of challenges to the marketer specially in segmentation exercise.These changes have challenged the way a marketer would handle the market from segmentation exercise to the product, service or experience offered to that market.
You are working for a supermarket chain and are responsible for the customer relationship management. The chain is planning to open exclusive thirst quenching service centers (outlets that sell drinks only). These outlets will be placed adjoining the existing supermarkets. You have been asked to prepare a report with the details of the demographics of the expected consumers and asked to evaluate the habits they show on drinks they take when stay out of home doing shopping or other activities.
In doing this study students are first expected to prepare a detailed report of the demographic details of the Sri Lankans. You may use published reports from central bank and department of census and statistics. All important and relevant demographic variables to be taken in to consideration.
The second part of the study would focus on the new business venture. Taking in to consideration the type of customers who would patronize supermarkets Identify habits, interests, etc towards drinks that may be demanded by consumers when they are thirsty. Consider the variety of needs and wants based on the demographic variables. You may suggest the product types to carry in the outlets based on the identified demographic variables. The first part of the study should be used to do the second part of the study.
A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
Need of the environmental analysis: the strategies that a company may adopt are influenced by the environment. An organization cannot keep itself insulated from the environment. I
What is Decline Stage in marketing strategies? Decline Stage a. Know the weak and weakest products. b. Prop unprofitable customer group. c. Harvesting the investmen
Which is NOT a benefit of corporate governance? Prevention of fraudulent claims by contractors.
Q. Explain about Stero-typing in Advertising? Stereotyping demotes to presenting a group of people in certain roles only. Advertising has inward criticism for stereotyping wome
What are very carbadictory strategies of pricing new products? Pricing new products should choose in between two very carbadictory strategies as given below here: 1. A high
service life cycle
Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat
Function of the packaging: 1. Product protection: package protects the products and is fundamental in idea. Their journey from the manufacturer to consumer is facilitat
Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd