Sample survey and test marketing, Microeconomics

Assignment Help:

Sample Survey and Test Marketing: Under this method some representative households are selected on random basis as samples and their opinion is taken as the generalized opinion. This method is based on the basic assumption that the sample truly represents the population. A variant of sample survey techniques is test marketing . product testing essentially involves placing the product with a number of users for a set period. Their reaction to the product are noted after a period of time and an estimate of likely demand is made from the result.

The End Use Method: In this method the sale of the product under consideration is projecting on the basis of demand survey of the industries using this product and intermediate product. In other words demand for the final product is the end use demand of the intermediate product used in the production of this final product.


Related Discussions:- Sample survey and test marketing

Growth of regional financial institutions, GROWTH OF REGIONAL FINANCIAL INS...

GROWTH OF REGIONAL FINANCIAL INSTITUTIONS: We find many levels of groupings of nations in the international arena. Groups of countries that share borders often have semi-perma

What is hicksian demand function, What is Hicksian demand function? Hic...

What is Hicksian demand function? Hicksian Demand Function: The solution of expenditure function that is the function of (p, u) is denoted by h(p, u) and termed as the Hicks

The supply function, price quantity 10 60 20 70 30 90 40 110 50 130 der...

price quantity 10 60 20 70 30 90 40 110 50 130 derived a supply function for the relation between price and quantity

Mrp systems - basic inputs, MRP systems - basic inputs  It has been es...

MRP systems - basic inputs  It has been estimated that in the USA where MRP was originated and developed by Oliver Wight and George Plossl (1985), virtually all Fortune 500 ma

What is benefits transfer, Q. What is Benefits transfer? The process of...

Q. What is Benefits transfer? The process of transferring benefit estimates from past valuation studies to the present study, in order to reduce appraisal costs. The validity

Economics, define economics in plural sense. .

define economics in plural sense. .

Average cost curve, Why short run average cost curve is ‘U’ shaped

Why short run average cost curve is ‘U’ shaped

What do you meant by retained earnings, Q. What do you meant by Retained Ea...

Q. What do you meant by Retained Earnings? Retained Earnings: Business profits that aren't distributed to shareholders (by dividends or other pay-outs) thoughinstead are retain

What are the factors of production, Factors of Production :   The factors o...

Factors of Production :   The factors of production are the resources that are essential for production. They are usually separated into 4 dissimilar groups: Land - all natu

What is the major function of commercial banks?, They take deposits which m...

They take deposits which mean borrow money and make loans which means lend money. The interest rate they pay on the deposits is less than the interest rate they charge on their loa

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd