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the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
explain the various approaches that are followed by FMCG companies in test marketing
Question: "One of the key objectives of destination branding is to evoke such type of instant recognition that demarcates the destination from a crowded marketplace offering t
various approches followed by FMCG companies in test marketing
Question: a) The consumer electronics firm for which you work is about to launch a new model of mobile telephone (cell phone and hand phone). This will be a very basic model o
The motor car retail industry is one that is always facing numerous challenges. For car dealer businesses to survive, they must clearly demonstrate to consumers that they represen
Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consu
Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss
Market Expansion?
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