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Q. Describe various tasks in product line appraisal? Ans.: Company objectives influence product line length. 1 objective is to make a product line to induce up sel
What is difference between value proposition and positioning
how is rapid globalisation a challenge in the 21st century.
explain the various approaches that are followed by fmcg companies in test marketing
Question 1: (i) If a local firm wishes to grow internationally, describe the alternative strategies available? (ii) What are the major advantages and disadvantages of each
What are Suppliers Firms and Resellers in the Microenvironment of a company? Suppliers: Suppliers Firms and individuals which provide the resources required by the company
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
#what is personal selling,direct marketing,exhibitions?
how cost structure influence in pricing a product?
Question: (a) Why are services generally more difficult to evaluate - both before and after consumption - as compared to most goods ? (b) Discuss how customer expectations
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