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Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board w
Customer's mental process of judging value: 1. The customer assigns weight age for each benefit; different benefits gain different weight age, depending on the priority
WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
AMAZON internet marketing strategies.
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Q. How you will you measure the effectiveness of the ads? Advertising is a non personal structure of mass communication whose objective is to attract attention to provide infor
As risk manager, you are concerned about the additional liability exposure the firm will face if it accepts the project. you obtain an estimate of the annual total loss distributio
P r o du c t Differentiation: Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basi
Many managers view the purpose of business as making profits, while others think that the purpose is being able to create and maintain a customer. From this perspective, a) Desc
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