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Reinforce areas in which your company outshines the competition. Is your ROE leaps and bounds above your competitors? Have you rewarded stockholders with a healthy dividend while still managing to properly reinvest in your own research and development? Fabricate some projections about where your stock price will be in 5 years or 10 years, and let the investors know how they will be compensated in the meantime (dividends, attendance at corporate events).
Mention the highlights from the qualitative portion of the presentation. What is the strategic direction of your company going forward? What markets will they focus on, and why are these markets your best hope for maximum profitability?
Assure your investors that they are making a wise choice by investing in your company?
What are the effectual needs to be target a market segment? To be an effectual target a market segment should be: i. Identification: Marketers must be able to identify the
Problem: After introducing a new product, management wants the product to enjoy a long and happy life. (a) How can the ‘life' of a product be conceptually analyses? (b) H
One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T
What are the financial intermediaries? Financial intermediaries: Credit companies, banks and other businesses which help finance transactions or cover against the risks
What is the meaning of product concept? Meaning: Product concept means that consumers will favor products which offer the most performance, quality and features and which
explain what you understand by market segmentation?
what is competitor analysis
if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?
What are the scopes of Marketing Research? Scope of Marketing Research: Marketing research covers various aspects of marketing of goods, services and concepts. There are
Q. What is Competitive Parity Method? Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with
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