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Question 1: (a) What do you meant by "consumer behavior"? (b) Show characteristics of consumer behavior. Question 2: (a) What are "attitudes"? (b) Show characte
Importance of the study of the consumer behaviour: in olden days, the importance of consumers behaviour was not realized because it was sellers in the olden days, the importance o
Q. Explain the objectives of a firm seek in pricing? OR Described the various pricing objectives Ans.: A business firm has a nu
What are the Durable Goods Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,
Increase in Non commercial Ads: - These days a variety of non commercial ads are issued by government departments Social organizations for general public. For instance ad on awaren
a side of a square is represented by x-3.what expression represents the area of the square?
Explain, with examples, the idea of a variable pricing policy. Variable pricing includes adjusting prices to increase demand in off-peak periods in the hope of stimulating dema
Advertising and sales promotion Advertising and sales promotion allow for a high level of control over the message, from design to transmission. Interestingly, they afford only
Question 1: As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to: a. explain how the principle of branding can be used to
discovery
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