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Question : (a) "There are those-usually who have never experienced a crisis- who say that planning for a crisis is a waste of time because it is planning for something that wil
What is the meaning of product concept? Meaning: Product concept means that consumers will favor products which offer the most performance, quality and features and which
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Define the Strategy Development Phase in brief. Phase Strategy Development Phase: If you already know your competitors and target market, you are capable to start creatin
Define Marketing Environment. The Marketing Environment: Factors and forces at outside marketing, affects marketing management’s capability to maintain and develop
what is advertising according to an experts
Question 1: (i). What is the aim of direct marketing? (ii). Explain briefly the features of direct marketing. (ii). Outline 4 reasons why direct marketing has beco
Explain Henry Assael Model of buying decision behaviour along with the diagramn..
Write an equation you could use to find the length of the missing side of each right triangle. Then find the missing length. Round to the nearest tenth if neccessary...
Technology Environment: Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for exam
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