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What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi
DRIP elements of marketing communications DRIP element Examples Differentiate Burger King differentiates itself from market
Give a brief overview about Advertising. Meaning of Advertising: “Any paid type of non-personal presentation and promotion of concepts, services or goods by an identified
What is position on product features? Position on Product Features: Product may be positioned upon basis of its features onto advertisement might effort to position the p
New product development: once a company has carefully segmented the market, chosen its target customers, identified their needs, and determined its market positioning, it is bette
i have to create a new inovative product
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
Brand A wareness This is a common of customer knowledge that a particular brand exists. Brand Extension This is a marketing planning that takes the brand n
factors affecting the product life cycle
Marketing plan for a "global" Airline company that is localising the global. e.g. Lufhtansa in nigeria
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