Sales force promotions, Marketing Management

Assignment Help:

Sales force promotions:

Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt necessary. The tools for the sales force promotions are:

1.       Bonus to sales force: a quota of sales is fixed for the each salesman during a fixed stated period. Bonus is offered on the sales in excess of the quota fixed. In order to get the higher premium the salesman will try to sell more quantitative of the goods.

2.       Sales force contest:  Sales force contests are announced to stimulatecompany salesman to redouble their interest and efforts over a stated period with the prizes to be the top performance.

3.       Sales meetings, salesman's conventions and conferences: there are conducted by the manufactures for the purpose of the education, inspiring and rerawing the salesman. New products and new selling techniques are described and discussed in such meetings.


Related Discussions:- Sales force promotions

Channel levels, Channel levels: The producer and the final customer ar...

Channel levels: The producer and the final customer are part of every channel. We will use the number of intermediary levels to designate the length of a channel. 1. Chann

#title.culture and consumer behaviour., A firm is intending to operate acro...

A firm is intending to operate across a number of markets in the world.you have been hired to help them in finding consistent methods to analyse their cross culture markets.Using r

Calculate percentage of sales methods, Q. Calculate Percentage of Sales Met...

Q. Calculate Percentage of Sales Methods? The sum to be appropriated to advertising is arrived at by multiplying the worth of past year's sales or projected sales for the budge

What are the advantages of using e-commerce, What are the advantages of usi...

What are the advantages of using e-commerce? Fundamental Benefits of E-Commerce are illustrated below: The major benefits are increasing sales and decreasing costs. The othe

Safety, explain right to safety

explain right to safety

Strategic marketing decisions, Strategic marketing decisions: Strategic...

Strategic marketing decisions: Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the

Define the position on benefits for positioning, Define the Position on Ben...

Define the Position on Benefits for Positioning. Position on Benefits: This approach and strategy is closely associated to prior one. Here product is positioned upon its

Brand promotion, Can brand promotion technique benefit an organization by i...

Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?

Describe capital asset pricing model , a.  Suppose Asset A has an expected ...

a.  Suppose Asset A has an expected return of 10% and a standard deviation of 20%.  Asset B has an expected return of 16% and a standard deviation of 40%.  If the correlation betwe

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd