Sales force promotions, Marketing Management

Assignment Help:

Sales force promotions:

Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt necessary. The tools for the sales force promotions are:

1.       Bonus to sales force: a quota of sales is fixed for the each salesman during a fixed stated period. Bonus is offered on the sales in excess of the quota fixed. In order to get the higher premium the salesman will try to sell more quantitative of the goods.

2.       Sales force contest:  Sales force contests are announced to stimulatecompany salesman to redouble their interest and efforts over a stated period with the prizes to be the top performance.

3.       Sales meetings, salesman's conventions and conferences: there are conducted by the manufactures for the purpose of the education, inspiring and rerawing the salesman. New products and new selling techniques are described and discussed in such meetings.


Related Discussions:- Sales force promotions

What is a marketing mix, Problem 1: (i) What is a marketing mix? (ii...

Problem 1: (i) What is a marketing mix? (ii) Will the nature and composition of the marketing mix be the same for all products at the same stage in the product-market life c

Evaluation of advertising media - television, Q. Evaluation of advertising ...

Q. Evaluation of advertising media - Television? Television:- Commercial television advertising was initiated nearby 1976. With the reduction in T.V price as well as increase

Primary difference between selling and marketing concept, Question: (a)...

Question: (a) Discuss the primary difference between selling and marketing concept? (b) Suppose you are a marketer and about to introduce a new line of microwaveable snacks

Iibm instititute of business management, 1.Considering the concept of produ...

1.Considering the concept of product life cycle, where would you put video games in their life cycle?

Casestudy, How should Shoppers? Stop develop its demand forecasts?

How should Shoppers? Stop develop its demand forecasts?

Elaborate the term brand in brief, Elaborate the term Brand in brief. ...

Elaborate the term Brand in brief. Brand: Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain ide

Cnc programming and process planning, Plastics processing (a) In injec...

Plastics processing (a) In injection molding, shrinkage is defined by the difference in size of the molded part (at room temperature) and the size of the mold cavity. The moldi

State the term premium pricing briefly, State the term Premium Pricing brie...

State the term Premium Pricing briefly? Premium Pricing: This price strategy applied to various version of to similar product. It is a better version and a fundamental or

Forward integration, A planning in which a business expands its activities ...

A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.

Marketing mix, This comprises the marketing tools and techniques an organiz...

This comprises the marketing tools and techniques an organization uses to achieve its targets relative to a specific goal market audience.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd