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Sales force promotions:
Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt necessary. The tools for the sales force promotions are:
1. Bonus to sales force: a quota of sales is fixed for the each salesman during a fixed stated period. Bonus is offered on the sales in excess of the quota fixed. In order to get the higher premium the salesman will try to sell more quantitative of the goods.
2. Sales force contest: Sales force contests are announced to stimulatecompany salesman to redouble their interest and efforts over a stated period with the prizes to be the top performance.
3. Sales meetings, salesman's conventions and conferences: there are conducted by the manufactures for the purpose of the education, inspiring and rerawing the salesman. New products and new selling techniques are described and discussed in such meetings.
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
Problem a) Name and explain the five determinants that are pertinent to an individual's purchase situation. b) Explain a purchase repertoire (or evoked set) and criticall
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Steps in the marketing planning plans: in a corporate set up, two levels of planning are in practise 1. Comprehence or overall company planning, and 2. Specific
State the term- Message content In general, there is high-involvement in many business-to- business purchase decisions hence communications tend to be much more rational and
What is the effective way to Internet marketing strategy? There is no certain formula for an effective internet marketing strategy. This depends upon your individual situation.
APPLICATION OF E COMMERCE IN VALUE CHAIN INTEGRATION
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
What is the role and status of sociality in the consumer behaviour? Social: This comprises family and their status and role. 1. Family: It also affect the buying behavi
Draw the typical profile(s) of Shoppers’ Stop customer segmen
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