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Sales force promotions:
Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt necessary. The tools for the sales force promotions are:
1. Bonus to sales force: a quota of sales is fixed for the each salesman during a fixed stated period. Bonus is offered on the sales in excess of the quota fixed. In order to get the higher premium the salesman will try to sell more quantitative of the goods.
2. Sales force contest: Sales force contests are announced to stimulatecompany salesman to redouble their interest and efforts over a stated period with the prizes to be the top performance.
3. Sales meetings, salesman's conventions and conferences: there are conducted by the manufactures for the purpose of the education, inspiring and rerawing the salesman. New products and new selling techniques are described and discussed in such meetings.
Primary grouping of direct marketing 4Cs framework signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different charac
exblin the vireous functin of marekting management
Q. Increase in level of competition and Readership by ads? Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands
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Illustrates the intend of marketing for customers . Communication of information regarding the products assists customer finds out whether the product satisfies their requiremen
importance of product differentiation
Q. What do you mean by Promotion Mix? Promotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences. There are 5 main tools sales
Problem 1: (a) Describe the tourism business system? (b) ‘The feasibility of the tourism sector depends primarily on the air access strategy'. Show the importance of the
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