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Sales force promotions:
Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt necessary. The tools for the sales force promotions are:
1. Bonus to sales force: a quota of sales is fixed for the each salesman during a fixed stated period. Bonus is offered on the sales in excess of the quota fixed. In order to get the higher premium the salesman will try to sell more quantitative of the goods.
2. Sales force contest: Sales force contests are announced to stimulatecompany salesman to redouble their interest and efforts over a stated period with the prizes to be the top performance.
3. Sales meetings, salesman's conventions and conferences: there are conducted by the manufactures for the purpose of the education, inspiring and rerawing the salesman. New products and new selling techniques are described and discussed in such meetings.
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What techniques and devices are included in sales promotion? Techniques or devices used within sales promotion comprises: • Samples, • Quantity Deals, • Premiums, •
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What is lead generation in personal selling process? Lead generation: Identification of prospects is initial step in personal selling process. Organization produces the l
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Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma
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i submitted an assignment. that assignment is accessible to your site . i confirmed it beforehand. but some mishappening is there. its not in record perhaps that i got an assignmen
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