Sales force promotions, Marketing Management

Assignment Help:

Sales force promotions:

Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt necessary. The tools for the sales force promotions are:

1.       Bonus to sales force: a quota of sales is fixed for the each salesman during a fixed stated period. Bonus is offered on the sales in excess of the quota fixed. In order to get the higher premium the salesman will try to sell more quantitative of the goods.

2.       Sales force contest:  Sales force contests are announced to stimulatecompany salesman to redouble their interest and efforts over a stated period with the prizes to be the top performance.

3.       Sales meetings, salesman's conventions and conferences: there are conducted by the manufactures for the purpose of the education, inspiring and rerawing the salesman. New products and new selling techniques are described and discussed in such meetings.


Related Discussions:- Sales force promotions

Important issue in tourism and hospitality marketing, Question : Compet...

Question : Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these org

Competitive branding strategy, Competitive branding strategy: There ar...

Competitive branding strategy: There are three branding policies and strategies: 1.       Brand policies and strategies adapted by the manufactures 2.       Brand polici

Marketing facilitating function, Facilitating function: These functi...

Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.

Introduction to pricing decision, Introduction to pricing decision: ...

Introduction to pricing decision: Pricing is a very critical decision in the marketing management. The main objective of the firm, that is, to earn a profit very much depend

What are the advantages of using e-commerce, What are the advantages of usi...

What are the advantages of using e-commerce? Fundamental Benefits of E-Commerce are illustrated below: The major benefits are increasing sales and decreasing costs. The othe

Product development, Product Development The sixth step is product dev...

Product Development The sixth step is product development that involves developing the manufacture concept into a physical product to ensure that the product idea may be turne

Marketing management, what are the various attributes a buyer will expect o...

what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i

Retailing, Evaluate the priomotional strategies that can be used by retaile...

Evaluate the priomotional strategies that can be used by retailers

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd