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Sales and Marketing Management-
It gives business owners or managers with required knowledge and skills they need for managing their business from a sales and marketing view.
what is branding???
Difficulties in Evaluation advertising effectiveness There are several difficulties and hindrances in the evaluation of advertisement -effectiveness. The major difficulties are
As the opening vignette indicates, The Mayo clinic has been built as one of the most powerful services brands on its firmly held belief and focus on the experience of the patient.
Question 1: (a) What do you meant by total customer satisfaction? (b) How will customer safisfaction be measured? (c) Explain the importance of customer value creation
What are the advantages of using e-commerce? Fundamental Benefits of E-Commerce are illustrated below: The major benefits are increasing sales and decreasing costs. The othe
Question 1: (a) Using an example from the local context, explain how an organisation can counter negative publicity. (b) Discuss the impact that customer retention has on
Question : The Australian wool industry was facing serious difficulties in marketing its product since the last two decades. Synthetic materials were slowly replacing wool so
What is pricing new products? Pricing new products: The more new products are unique and take an innovative solution to the satisfaction of a requirement the more delegat
How should price be set on a product or service for the first time?
Organizing sales promotion compagins 1. Identifying the requirement: the first requirement is to identify the specific requirement of the firm in resg orting to sales p
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