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Many service sector businesses fail because their marketing managers do not have any experience in the marketing of services. They often have been previously involved in the mark
Market growth is the measured potential for a product type to attract more consumers spending.
Should video game companies continue to alter their products to include other functions, such as e-mail
What are the advantages of joint ventures? Joint ventures provide the following advantages, which are given below: • Sharing of risk and capability to combine the local in-d
What are the types of sales promotion strategies? Sales Promotion Strategies: There are three kinds of sales promotion strategies as illustrated here: • Push, • Pul
Describe the important roles participants of a distribution channels. Participants in the Channel: There are two kinds of participants into the channel. The first partici
how to write a channel design decision: intensive, selective and exclusive
Question 1: You work in a travel agency. Recently published market research has revealed the existence of a variety of different types of customer who book package holiday.
Function of the channels of distribution or the role of middle man or intermediaries: 1. Information: Middle men have a role in providing information about the market t
3.2 Explain how distribution of Canon is arranged to provide customer convenience
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