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Problem 1 "The outside world is usually considered as a domain of threat and opportunity. So the context in which organization see themselves against the outside world is extre
marketing process
Q. Describe how can a company divide a market into segments? O R Explain basis for market segmentation? Ans. : Market may be segmented by using several relevant
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how is rapid globalisation a challenge in the 21st century.
management improve the organizational climat
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples
Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu
hstory of marketing
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