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explain the varius approaches that are followed by f m c g companies in test marketing
This comprises the marketing tools and techniques an organization uses to achieve its targets relative to a specific goal market audience.
Market targeting: market segmentation reveals the firm's market segment opportunities. The firm now has to evaluate the various segments and decide how many and which ones to targ
I have done a part 1 of my business plan but clueless of how to do the business plan 2 part that i need done. If i send my part 1 of the business plan is it anyway that you can do
"Consumer mind is a Black Box" - Discuss
differentiate the three types of buying situations during the purchase decision
Creating Competitive Advantage In marketing two key trends for the twenty-first century are: (a) the trend toward the utilization of relationship marketing to develop customer
marketing strategies
DEVELOP an appropriate organisational context of the project
What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi
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