safety, Marketing Management

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Factors affecting marketing planning, Factors affecting marketing planning:...

Factors affecting marketing planning: a large number of factors affect the long term marketing planning. These factors can be grouped under four categories: Internal factors:

Competition oriented pricing, Competition Oriented pricing : competitive or...

Competition Oriented pricing : competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on  the  principle  of  competitive  par

Building your marketing plan, In fine-tuning the product strategy for your ...

In fine-tuning the product strategy for your marketing plan do these two things: 1.- Develop a simple three-column table in which (a)market segments of potential customers are in t

Market strategy, Customers in this market could be segmented in a variety o...

Customers in this market could be segmented in a variety of ways.  The product/service could be targeted to a number of different market segments and marketers could develop a vari

Product related segmentation, Product related segmentation: Product us...

Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use

Explain about the measuring of retaining customers, Explain about the measu...

Explain about the measuring of retaining customers. The measure of retaining customers is given below: Cost of losing a Customer: Attracting customers is of no employ unle

Product mix, product mix of the lg company

product mix of the lg company

What is line stretching, What is Line Stretching? Line Stretching: ...

What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi

Importance of the study of the consumer behaviour, Importance of the study ...

Importance of the study of the consumer behaviour: in olden days, the importance of consumers behaviour was not realized because it was sellers in the olden days, the importance o

Test marketing, various approaches followed by FMCG companies in test marke...

various approaches followed by FMCG companies in test marketing

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