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various approaches that are followed by fast moving consumer goods companies in test marketing
critically analyse diesel''s marketing mix strategies
under positioning
How many types of advertising are involved in distribution channels? Types of advertisement in distribution channels are as follows: Consumer Advertisement, Business-to-Busi
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Ethical choice of the market targets: Market targeting sometimes generates public controversy. The public is concentred when the marketers take unfair advantage of valuable gro
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What necessitated the replacement of traditional advertising with positioning
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