Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Question 1 (a) Recode respondents based on the following: (i) Q2 into "unlikely" (1), "perhaps" (2) and "likely" (3) using the following classification:
Old and New Values
Old Value
New Value
1 to 2
1
3
2
4 to 5
(ii) Each of the 13 customer's rating attributes (Q6A to Q6M) on their primary financial provider into "low favourable" (1), "medium favourable" (2) and "high favourable" (3) groups based on the following groupings.
3 to 4
5 to 6
(iii) Number of dependent children, two or more should be classified into a single category labelled "2+". Rename each variable name with a suffix "_Recoded" and variable label with "Recoded ".
(b) Run two-way cross-tabulations of recoded likelihood to recommend with each of the 13 recoded customers rating attributes. Interpret and discuss the results and implications for management.
What is Multi Brand? Multi Brand: Company frequently introduce additional brands into the similar category. This branding offers a way to establish various features and a
Explain the strategic decision regarding packaging. Packaging Strategies: To control the packaging of product executives should make the given strategic decisions as given
discuss the strategies including digital strategies that you would recommend to a business to mitigate the effect of this crisis
What is Introductory Stage of Product Life Cycle? Introductory Stage: An era of new product launch and its period depends upon product’s rate penetration by concerned mar
How are the psychographics and demographics of customer identified in marketing research? Marketing research tries to reveal the number of persons who buy why they buy, when th
At this point, PP's bottled water business has shown operating losses of nearly $300(000), which does not include the initial investment of more than $800(000). Management is now t
Describe briefly FIVE major developments over the past twenty years or so that have led to globalisation. Improved transportation Transportation systems, especially rail,
You are required to critically examine the current marketing orientation of an organisation of your choice. This may be an organisation that operates in your own country, or an in
what are the approaches used by FMCG companies in test marketing?
place\distribution
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd