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How is routinisation the reasons of distribution channels in economics system?
Routinisation:
Marketing agencies hang together into channel arrangements to give for the routinisation of transactions. Every transaction comprises paying for goods and services, ordering and valuating. The buyer and user should agree to the amount, timing and mode of payment. The cost of distribution can be minimized when the transactions are routinised; or else, every transaction is subject to bargaining, along with an accompanying loss of efficiency.
What are the strategic benefits in e-commerce? Strategic Benefits: This helps to reduce labour cost and delivery time and also the cost incurred within the given areas:
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