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What are the roles of peoples who participating in the purchase decision procedure?
The roles of peoples who participating in the purchase decision procedure is as follows:
1. Users: These are such individuals who really use the products in the organization. They frequently initiate the purchase process.
2. Influences: These are highly technical people as like engineers, who help build up the specifications and estimate alternative products of the competitors.
3. Buyers: These people are termed as also purchasing agent who helps within selecting suppliers and negotiating the condition and terms of purchase.
4. Decides: These are the individuals who really decide the products and suppliers. For routine items, chooses are same but when there is critical case then top management tapes decision.
5. Gatekeepers: These people comprise secretaries and technical personnel who control the how of information to and in between the persons into the buying center.
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