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Role of source help the organization in following manner:
1) Source communication the communication to the target audience. He is the person who starts the communication process and he is as well known as sender in communication process.
2) A popular source exerts a pull on the attention of target audience and makes the advertisement easy to remember. If source is a well-known person then it easily attracts the attention of audience.
3) Credible source enlarge the reliability of message that is people feel that message given by credible source is correct.
4) Efficient, Attractive and popular source help to increase the sales and profit of an organisation.
5) Effective source assists to face competition by improving Product-image, Brand-image and Institution-image.
Conclusion:- Therefore the Wilbur Schramm's model explain how communication process stimulate the primary and selective demand through its integrated marketing communication and models explained.
Explain about the consumer behaviour studies. The consumer behaviour studies which how individual organization and groups select buy employ and dispose of goods and services, e
Marketing control: Because many surprises occur during the implementation of the marketing plan, the marketing department must practice constant marketing control. Marketing
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Tool Belt Store (TBS) is expanding its chain of hardware stores across the country. TBS has more than 5,000 full-time employees and more than 20,000 part-time employees. TBS recent
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explain in short
What are the Durable Goods Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,
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