Role of source help the organization, Marketing Management

Assignment Help:

Role of source help the organization in following manner:

1) Source communication the communication to the target audience. He is the person who starts the communication process and he is as well known as sender in communication process.

2) A popular source exerts a pull on the attention of target audience and makes the advertisement easy to remember. If source is a well-known person then it easily attracts the attention of audience.

3) Credible source enlarge the reliability of message that is people feel that message given by credible source is correct.

4) Efficient, Attractive and popular source help to increase the sales and profit of an organisation.

5) Effective source assists to face competition by improving Product-image, Brand-image and Institution-image.

2175_Role of source help the organization.png

Conclusion:- Therefore the Wilbur Schramm's model explain how communication process stimulate the primary and selective demand through its integrated marketing communication and models explained.


Related Discussions:- Role of source help the organization

Branding, The Boeing Company makes a number of different types of aircraft ...

The Boeing Company makes a number of different types of aircraft for the commercial airline industry, e.g., the 727, 747, 757, 767, and 777 jet models. Is there any way for Boeing

Marketing goods and services, SCENARIO ?You have created in 2009 a company ...

SCENARIO ?You have created in 2009 a company specialized in marketing research in the European transport industry. Currently you are undertaking the major part of all operations re

Five factors that can influence an individual, Name FIVE factors that can i...

Name FIVE factors that can influence an individual when deciding whether or not to purchase a product. The degree to which the product satisfies a need or a want. The social

Concept of the marketing, Concept of the marketing: Generally, marke...

Concept of the marketing: Generally, marketing is understood to mean the sale and purchase of goods and services but it is narrow thinking to understand it so. The term mark

Brand personality, identifing brand personality in consumers mind

identifing brand personality in consumers mind

Consumer surplus, Initially supply falls as goods may be destroyed. As the ...

Initially supply falls as goods may be destroyed. As the disaster strikes, the demand also rises in anticipation of more supply disruptions as people want to 'stock up' on the good

Importance of the new or morden concept of the marketing, Importance of t...

Importance of the New or Morden concept of the marketing: The importance of the New or Morden concept of marketing may be described as under: 1.      Helpful in produc

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd