Role of source help the organization, Marketing Management

Assignment Help:

Role of source help the organization in following manner:

1) Source communication the communication to the target audience. He is the person who starts the communication process and he is as well known as sender in communication process.

2) A popular source exerts a pull on the attention of target audience and makes the advertisement easy to remember. If source is a well-known person then it easily attracts the attention of audience.

3) Credible source enlarge the reliability of message that is people feel that message given by credible source is correct.

4) Efficient, Attractive and popular source help to increase the sales and profit of an organisation.

5) Effective source assists to face competition by improving Product-image, Brand-image and Institution-image.

2175_Role of source help the organization.png

Conclusion:- Therefore the Wilbur Schramm's model explain how communication process stimulate the primary and selective demand through its integrated marketing communication and models explained.


Related Discussions:- Role of source help the organization

Caselet, considering the concept of product life cycle, where would you put...

considering the concept of product life cycle, where would you put video games in their life cycle?

(a+b)2 formula, can anybody tell me where (a+b)2 is applicable in real worl...

can anybody tell me where (a+b)2 is applicable in real world

Briefly characterize factors influencing consumer behaviour, Question 1: ...

Question 1: (a). Define the term "marketing" and explain the five key tasks of marketing (b). Indicate the differences and similarities between the following terms: marke

Explain building-block approach to network design, Question: a) Describ...

Question: a) Describe four issues that are usually addressed in the Needs Analysis phase in the building-block approach to network design. b) Sketch a typical hybrid star

.., what are the challenges that a production manager faces?

what are the challenges that a production manager faces?

Reverse a calculation, Need some help reversing a calculation using Excel.

Need some help reversing a calculation using Excel.

What is meant by power in organisations, Question 1 (i) What is meant ...

Question 1 (i) What is meant by ‘power' in organisations? (ii) Examine the main sources of power in organisations. (iii) In what ways might organizational sub-units ge

#title.CASELET 2, HOW SHOULD SHOPPER''S STOP DEVELOP ITS DEMAND FORECASTS?

HOW SHOULD SHOPPER''S STOP DEVELOP ITS DEMAND FORECASTS?

Explain about the straight rebuy purchase, Explain about the straight rebuy...

Explain about the straight rebuy purchase. A straight rebuy purchase: It is a routine purchase of similar products under roughly the same terms of role. The buyers choose

Mega marketing, Mega marketing: It is the strategic coordination of the...

Mega marketing: It is the strategic coordination of the economic, psychological, and political and public relations skills to gain the corporations of a number of the parties i

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd