Role of culture in international marketing, Marketing Research

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Problem 1

Define international marketing. Explain the need and significance of international marketing.

  • Meaning
  • Need
  • Significance

 

Problem 2

Why should international marketer be concerned with culture? Briefly explain elements of culture.

  • Role of culture in international marketing
  • Elements of culture

 

problem 3

What is political risk? Briefly explain the types of political risks.

  • Political risk
  • Types

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