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What is the role of advertising agencies in distribution channels?
Advertising agencies:
Such facilitating agencies help within facilitating negotiation, through creating awareness of products and stimulating demand. They function at every level of the channel for wholesalers, producers and retailers. Without the types of information given from these agencies at different levels, seeking and selecting product sources would turn into a tedious task for buyers.
Advertising agencies, hence, help in the search procedure.
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