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Objective of pricing decision: a firm may choose its pricing objectives from any of the following: 1. To maximize the profits: the primary objective of the pricing decision i
Explain about the buying decision process? Organizational buying is the decision-making process in that one organization receives the resources by other organization gives i
Question : It is generally acknowledged that there are 5 classical ways of segmenting consumer markets. In other words, the consumer population can be divided on the basis of
what are product positioning concepts
"consumer mind is a block box" -discuss
Assignment Objective The overall objective of the assignment is for you to complete a marketing plan for a new tourism venture in your selected country and one that will lead to
Explain about the increased profitability in e-commerce. Increased Profitability: a. The direct cost to sale for an order taken through a web site is lower as compared to
process of buying
Marketing Questionnaire is a very efficient business analysis tool that examines each and every aspect of your business from a marketing perspective. It is suggested that more than
Product Development The sixth step is product development that involves developing the manufacture concept into a physical product to ensure that the product idea may be turne
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