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The review of literature is not mere reading for sake it is also not a causal reading like reading of a story or novel. It is focused and directed towards specific purposes. It is also selective. A researcher has to select the kinds of literature to be reviewed and determine the purpose for which he has to study them. The literature review starts with the selection of a problem for research continues through the various stages of the research process and ends with report writing.
Q. Example to have the consumer reflexively? A special issue in memory are consequently called 'scripts' or procedures we remember for doing things. Scripts involve a sequence
Q. What are the Motivational conflicts? Motivational conflicts: _ Positively valued goals means consumers are motivated to approach the goal and will seek out products tha
what is consumer marketing?
Q. Explain the concept of product positioning? Ans : As rightly said by Al Ries with Jack Trout (who introduced the concept of Positioning in the early 1970's in their series
what stage is sprite in the business life cycle?
Culture is learned through the following three ways: 1. Formal learning : Parents as well as elders teach children the proper way to behave. For example you have been taugh
Export of Spares: Warranty spares, whether indigenous or imported, of plant, equipment, machinery, automobiles or any other goods may be exported upto 7.5% of the FOB value of the
Q. Several factors of cultures to adopt new products? Cultures are likely to adopt new products more quickly than others based on several factors: Modernity : The degree to
Data collected through experimentation Data collected through experimentation can provide much stronger evidence of effect and cause than can data collected through descriptiv
Q. Illustrate about buying situations? There is a requirement to discuss the three types of buying situations before they can be applied to the buying centre and the different
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