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How are functions of marketing program important? The initial task is to set realistic quantitative and qualitative interim and last targets for the marketing program and after
Brand A brand is a term, symbol, name, or design that is planned to clearly identify and differentiate a seller's product from the harvest of his or her competitors.
Q. How to select a Media for advertisement? Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser h
Consumer mind is black box discus
what''s Challenges in Implementing E-CRM?
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
Define the final stage of decision making process. Post Purchase Performance Evaluation: In the last stage of buying process, the product’s performance is estimated. The
Define marketing in words of Philip Kotler. In the opinion of Philip Kotler, he explains that “Marketing is a social and managerial process by that individuals and groups acqui
explain what you understand by market segmentation?
Q. Ethical aspects of advertising - Moral Degradation? Moral Degradation: - Giving sexual-appeal has turn into very common practice for gaining attention of viewer. It is extre
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