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State about the marketing mix Marketing comprise a number of activities. To start with, an organisation may decide on its target group of customers to be served. Once the tar
Disruptive innovations 1. appearance of something that did not exists before ex...(ipod, internet, telephone) 2. appearance of something that competes aggressively with existing
What are the several advantages of Business to Business? Some of the advantages of Business to Business are: a. Enhanced customer satisfaction b. Enhanced inventory syste
building brand equity
How is information in technology and organizational structure affected? Conversely, information systems have enabled companies to gain many benefits as like efficiency gains, q
T arget Market This is the collection or population of customers or consumers that an organization has in mind as the primary audience for its goods or services and to
Factors which influence type of promotional strategies used by universities to increase enrolment
Define the company in microenvironment. The Company: The Company while designing marketing plans, marketing management should take other company groups, as like top manage
How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples
considering the concept of product life cycle, where would you put video games in their life cycle
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