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Management of the Promotional Tools Traditionally, each of the promotional tools has been regarded as domain of particular groups within organisations: 1. Personal selling
What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
Apple's revamped ipad will be hard for its competitors to beat ‘When the ipad 1 was launched in 2010, it was dubbed the ‘jesus tablet' because of the quasi religious fervour with w
Customer Relationship Management Customer relationship management (CRM) has been described narrowly as a customer database management activity. Customer relationship manage
what is concepts of marketing?
What are the Consumer Advertisements? Consumer Advertisement: • Consumer durable • Consumer services • TV, Radio, Newspapers, Magazines etc.
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scope of marketing management
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Determine in brief about Marketing communications Marketing communications are a management process through which an organisation engages with its numerous audiences. By under
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