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Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
Explain about the presentation and demonstration in personal selling process. Presentation and demonstration: Sales presentation starts along with briefing the product.
Q. Explain diffrent types of advertisement copy? Types of advertisement copy: - Advertisement Copy perhaps of various types based on Appeal, functions, Purpose and Media of a
Advertising Advertising is a non-personal form of mass communication which offers a high degree of control to those responsible for the design and delivery of advertising mess
What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,
differentiate the three types of buying situations during the purchase decision
definition of brand
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Question 1 (a) Define Business Ethics. (b) Critically explain how Business Ethical considerations will help in the Marketing Communication of a product or service. Suppor
considering the concept of product life cycle, where would you put video games in their life cycle
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