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Q. Show the Nature of Customers? Nature of Customers: An appropriate media plan should consider the type or class of consumers for whom advertising is to be done. Different c
Evaluate the case made in the article for ‘the third leg in the strategy “tripod”’, with particular reference to the effectiveness of the four cases offered in supporting the centr
The Production Concept The manufacture concept holds that consumers will favour products that are available and extremely affordable and that management should, then, focus
What is the focus of selling concept? Selling Concept: Focus: The focus of the firm subsequent selling concept is onto pushing the products through understanding aggres
What is Introductory Stage in marketing strategies? Introductory Stage: a. Rapid skimming strategy : New product launch at high rate and a high promotion level. High pri
Q. Growth in media and Increase in industrialization by ads? Growth in media: - Earlier extremely less media sources were available to advertisers for communicating with targe
(a) Find the main external forces triggering the need for organizational change. Pick three and discuss how they might necessitate behavioral change on the part of organization's e
Question: The Radisson International established in Mauritius since 2002 recently faced a big scandal. There was a serious problem of contamination in the food that was serv
select a company and explain th marketing mix
how is marketing in 21 century
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