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i want to know the type of distribution strategy that a company specialising in major appliance like refridgeration and washing machines can use?
Two stage channel of distribution This is the most commonly used channel of distribution for the sale of consumer goods. In this case, there are two middlemen used, n
What is Maturity Stage in marketing strategies? Maturity Stage: a. Try to convert non users in utilize of product. b. Enter latest market segments. c. Try to along
Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa
What are Tools of Product Differentiation? Product Classification or Tools of Product Differentiation: As products have many tangible and intangible attributes so products s
what is the relationship between 4ps of marketing mix?
how to position the competitors in cross map.
Question 1: (a) Explain in thorough details what is advertising. (b) A standard definition of advertising is said to have five basic components. With particular reference
What are the strategic benefits in e-commerce? Strategic Benefits: This helps to reduce labour cost and delivery time and also the cost incurred within the given areas:
Problem : a) A Mauritian consumer goods firm is deciding whether to enter the United States market or the Asian market. Show why it should take into account different marketing
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