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What is Direct Marketing Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised
Industrial Goods All goods and services that are used in the production of other goods and services subsequently supplied to consumers. Industrial goods separated into 3 catego
how international organizations contribute in international business?
explain the various approaches that are followed by FMCG companies in test marketing
Illustrate about the Demand Based Pricing At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's p
Define the marketing communications strategies Currently numerous definitions refer to an integrated perspective. This view has gathered momentum over the last 10 years and is
Michael Porter's Five Forces model is as applicable today as when it was introduced. Select a market or market segment (jeans, cell phones, etc) and using Michael Porter's model, c
Pricing sensitivity: Nagle has identified nine factors that contribute to price sensitivity and has also presented various methods or techniques to measure it. The factors that co
Q.How marketing & business are changing? Ans.: Companies should adopt a clear vision of the right direction in which to take their brands and challenged marketing c
QUESTION 1 Describe how HubSpot has applied its own Inbound marketing techniques to promote the company. QUESTION 2 Perform a situational analysis for HubSpot highlight
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