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Question 1: (i) Distinguish between global marketing and international marketing. (ii) Explain the similarities and differences of a free trade area, a customs union, a comm
QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been
Components of the promotion mix:- Promotion Mix comprises 5 elements i) Advertisement : - It is a non personal appearance of presentation of Good, Ideas, Services by a
Product life cycle Meaning and definition: like a human being, all products have a certain length of life during which they pass through certain identifiable stages. Through
the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
What points are really matters while doing marketing? Whether online or offline, there are only two objects that important: “Buying and Selling”. Fundamentally to simplify, thi
Give the example of direct marketing For instance, charges for packing and delivery need to be incorporated. Product may also need to be altered or adapted to the market. For i
Q. Selection of an advertising agency by Past Record? 1) Who were the past clients of agencies why they left the agency how long were they with agency. How large were they?
Explain about the buying decision process? Organizational buying is the decision-making process in that one organization receives the resources by other organization gives i
three uses of product line stretching
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