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product marketing v/s service marketing
1. You have been asked to develop a DRTV campaign for a product. Choose a specific product in the market today for illustration. a. What would you want to know about the produc
What is providing value cost balance? Providing Value Cost Balance: Customers expect exact benefits by the product. Marketers require adding as many benefits to their pr
Introduction to pricing decision: Pricing is a very critical decision in the marketing management. The main objective of the firm, that is, to earn a profit very much depend
how the hotel industry use 7ps
Q. What is Competitive Parity Method? Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with
What are affective measures of customer satisfaction? Affective Measures of Customer Satisfaction Measurement: A consumer’s attitude as liking or disliking towards a produ
State about the marketing mix Marketing comprise a number of activities. To start with, an organisation may decide on its target group of customers to be served. Once the tar
(a) The Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life into five distinct steps. Describe these five steps. (b) The CRM
Q. Explain diffrent types of Illustration of print-ad-copy? Types of Illustration:- Photo of Product. Photo of Product in use. Photos from different angle.
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