Retail management, marketing, Marketing Management

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what is the significance of retail as an industry

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Case study, Case Study - Horlicks Horlicks is the name of a company and ...

Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated

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Henry assael model of buying decision behaviour along with t, henry assael ...

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Monorail , product report and market segmentation of monorail companies

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In fine-tuning the product strategy for your marketing plan do these two things: 1.- Develop a simple three-column table in which (a)market segments of potential customers are in t

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