Response hierarchy models, Marketing Research

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These models are examined giving attention to their origin and implications and include:

  • The Action desire interest attention (AIDA) Model
  • The Hierarchy-of-Effects Model --> preference- liking -knowledge -awareness
  • The Innovation-Adoption Model estimate interest awareness trial
  • The Information-Processing Model understanding attention presentation

 


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MBA, PROCESS MARKETING INFORMATION SYSTEM.

PROCESS MARKETING INFORMATION SYSTEM.

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