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Write a 350- to 700-word paper addressing the following:
o Define the problem or opportunity you plan to address in your final project. Defining a marketing problem or opportunity requires you to pose unresolved issues facing the organization and identify the information that may resolve those issues. Reference 4.1 on p. 99 of the text for a list of questions to help identify the problem or opportunity of an organization.
o Choose one research design type. The research design is the framework for a study that collects and analyzes data. Refer to pp. 103-105 of the text for more information on the three types of research designs.
o Provide a brief explanation of the design type you have chosen
o Explain why this design type is appropriate for the problem or opportunity you have defined.
Provide a brief explanation of the collection techniques you have chosen.
Explain why these specific techniques are appropriate for your chosen problem or opportunity.
OBJECTIVES After studying this Unit, you should be able to: 1. Explain stages involved in export cargo shipment 2. Discuss the policy for Central Excise Rebate on expor
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Q. How can the marketing organization raise the likelihood? At this time the consumer compares the brands as well as products that are in their evoked set. How can the marketin
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