Research problem, Marketing Research

Assignment Help:

A research problem in general refer to some difficulty which a researcher experiences in the context of either a theoretical or practical situation and wants to obtain a solution for the same. Usually we say that a research problem does exist if the followings condition are met with:

a.There must be an individual { or a group or an organization} let us cell it I to whom the problem can be attributed. The individual or the organization as the case may be occupies an environment say N which is defined by values of the uncontrolled variables Y j .

b.There must be al least two courses of action say C1 and C2 to be pursued. A course of actions is defined by one or more values of the controlled variables. For example the number of items purchased at a specified time is said to be one course of actions.

c. The must be at least two possible outcomes say O1 and O2 of the course of action of which one should be preferable to the other. In other words this means that there must be at least one outcome that the researcher want i ,e an objective.

d. The course of action available must provide some chance of obtaining the objective but they cannot provide the same chance otherwise the choice would not matter. This if P {O j/ I, C j, N} represents the probability that an outcome O j will occur , if select C j in N then P { O1/I, C1 ,N} # P ( O1 / I ,C2 ,N ). In simple words we can say that the choice must have unequal efficiencies for the desired outcomes.


Related Discussions:- Research problem

Actual total loss atl, Actual Total Loss (ATL): An actual total loss may...

Actual Total Loss (ATL): An actual total loss may occur in three ways. Firstly when the, insured cargo is physically destroyed when fire in the hold of the ship destroys complet

Sales tax exemption , Sales Tax Exemption : Purchase of goods meant for ex...

Sales Tax Exemption : Purchase of goods meant for exports are exempted from sales tax including Central Sales Tax. However, the purchaser of goods has to be a registered dealer fo

Procedural formalities , Procedural Formalities : The ECGC has three types...

Procedural Formalities : The ECGC has three types of claim forms: (i) Form No.501 for claims rising due to non payment for goods accepted by the buyer, (ii)Form No.502 for claims

Illustrate about buying situations, Q. Illustrate about buying situations? ...

Q. Illustrate about buying situations? There is a requirement to discuss the three types of buying situations before they can be applied to the buying centre and the different

Advantages of problem formulation, Ii is experienced that sometimes a vague...

Ii is experienced that sometimes a vaguely formulated problems introduces many difficulties in proper decision making as well as to conduct true and relevant research. A proper def

International mrketing, List out the secondary sources of information while...

List out the secondary sources of information while pursuing market research.

Discuss the steps in creating a customer service strategy, Problem: A m...

Problem: A major differentiating factor for companies is the quality of Customer Service. (i) Give the reasons which justify the inclusion of Customer Service as an e

Discuss about the objectives of research, Discuss about the Objectives of R...

Discuss about the Objectives of Research All researchers aim at finding answer to questions by implementing certain scientific procedures. Research investigates truth, which is

Why marketer need to understand customer evaluation process, Q. Why must a ...

Q. Why must a marketer need to understand the customer evaluation process? The answer lies in the type of information that the marketing team needs to provide customers in diff

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd