Research problem, Marketing Research

Assignment Help:

A research problem in general refer to some difficulty which a researcher experiences in the context of either a theoretical or practical situation and wants to obtain a solution for the same. Usually we say that a research problem does exist if the followings condition are met with:

a.There must be an individual { or a group or an organization} let us cell it I to whom the problem can be attributed. The individual or the organization as the case may be occupies an environment say N which is defined by values of the uncontrolled variables Y j .

b.There must be al least two courses of action say C1 and C2 to be pursued. A course of actions is defined by one or more values of the controlled variables. For example the number of items purchased at a specified time is said to be one course of actions.

c. The must be at least two possible outcomes say O1 and O2 of the course of action of which one should be preferable to the other. In other words this means that there must be at least one outcome that the researcher want i ,e an objective.

d. The course of action available must provide some chance of obtaining the objective but they cannot provide the same chance otherwise the choice would not matter. This if P {O j/ I, C j, N} represents the probability that an outcome O j will occur , if select C j in N then P { O1/I, C1 ,N} # P ( O1 / I ,C2 ,N ). In simple words we can say that the choice must have unequal efficiencies for the desired outcomes.


Related Discussions:- Research problem

Advertising and marketing mix: product, Product, Price, Promotion, and Plac...

Product, Price, Promotion, and Placement - Advertising and the Marketing Mix: Product, Price, Promotion, and Placement Advertising campaigns and how they are integrated with

State advantages and disadvantages of quota sampling, State advantages and ...

State advantages and disadvantages of Quota sampling These quotas are assigned in a way that there remains resemblance between quotas and populations with respect to characteri

Difference between the estimated proportion small business, In 2009, Resear...

In 2009, Research New Zealand conducted a survey on small businesses in New Zealand. Small businesses were defined as enterprises with 19 or fewer employees. 501 small business

What is neutral alternative in dichotomous, When selecting use of a neutral...

When selecting use of a neutral alternative in dichotomous questions what considerations must be kept in mind? Answer

Sports marketing firm, You are interested in purchasing a new minor league ...

You are interested in purchasing a new minor league baseball franchise. The franchise will be located in your area. To reduce the risk in your decision making, you have requested t

Types of cover issued by ecgc, TYPES OF COVER ISSUED BY ECGC : The covers ...

TYPES OF COVER ISSUED BY ECGC : The covers issued by ECGC can be broadly divided into four groups: i) Standard Policies issued to exporters to protect them against payment risk

MBA, PROCESS MARKETING INFORMATION SYSTEM.

PROCESS MARKETING INFORMATION SYSTEM.

Several factors of cultures to adopt new products, Q. Several factors of cu...

Q. Several factors of cultures to adopt new products? Cultures are likely to adopt new products more quickly than others based on several factors: Modernity : The degree to

Extraneous perils , Extraneous Perils : These are the incidental perils to...

Extraneous Perils : These are the incidental perils to which the cargo is exposed. These are caused mainly on account of the faults in loading, keeping, carrying and unloading of

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd