Research problem, Marketing Research

Assignment Help:

A research problem in general refer to some difficulty which a researcher experiences in the context of either a theoretical or practical situation and wants to obtain a solution for the same. Usually we say that a research problem does exist if the followings condition are met with:

a.There must be an individual { or a group or an organization} let us cell it I to whom the problem can be attributed. The individual or the organization as the case may be occupies an environment say N which is defined by values of the uncontrolled variables Y j .

b.There must be al least two courses of action say C1 and C2 to be pursued. A course of actions is defined by one or more values of the controlled variables. For example the number of items purchased at a specified time is said to be one course of actions.

c. The must be at least two possible outcomes say O1 and O2 of the course of action of which one should be preferable to the other. In other words this means that there must be at least one outcome that the researcher want i ,e an objective.

d. The course of action available must provide some chance of obtaining the objective but they cannot provide the same chance otherwise the choice would not matter. This if P {O j/ I, C j, N} represents the probability that an outcome O j will occur , if select C j in N then P { O1/I, C1 ,N} # P ( O1 / I ,C2 ,N ). In simple words we can say that the choice must have unequal efficiencies for the desired outcomes.


Related Discussions:- Research problem

Explain the cognitive involvement profile, Q. Explain the cognitive involve...

Q. Explain the cognitive involvement profile? The perceived significance of the potential negative consequence of a bad purchase. The likelihood of making a bad purchase

Risk reversal, Differentiate yourself with disgracefully bold guarantees th...

Differentiate yourself with disgracefully bold guarantees that you're competition don't have the guts for. Most people are authentically honest, and if your service is what you say

Rbi code number-other provisions, RBI Code Number: This code number is...

RBI Code Number: This code number is a requirement under the Foreign Exchange Regulation Act (FERA). For obtaining the code number, the firm has to apply to the Divisional Off

Research for problem formulation, Problem formulation process mainly consis...

Problem formulation process mainly consists of studying situation environment hypothetical solutions or actions and choice of most appropriate course of actions. These studies can

Government reports, Government publishes administrative reports of various ...

Government publishes administrative reports of various departments reports of commissions and committees India A Reference Annual etc, The sources of locating government publica

Stages in organisational buying, Q. Areas of operation in industrial buying...

Q. Areas of operation in industrial buying? The initiation stage: This is a phase in which a problem or a need is recognised by the organisation. For instance as a result of

What is descriptive and analytical research, What is Descriptive and Analyt...

What is Descriptive and Analytical Research Descriptive research comprise surveys and fact finding enquiries of several kinds. The major objective of descriptive research is d

Evaluating awareness and potential for IMC in b2b in pune, what will be the...

what will be the scope for the above study for imc in b2b market domain and SWOT analysis,future growth and prospects of the study

Plant location and design, The Tool Room, which is the facility you will be...

The Tool Room, which is the facility you will be designing layouts for, produces the contact tooling that forms material in the production of cans. Their customers are canning fact

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd