Research problem, Marketing Research

Assignment Help:

A research problem in general refer to some difficulty which a researcher experiences in the context of either a theoretical or practical situation and wants to obtain a solution for the same. Usually we say that a research problem does exist if the followings condition are met with:

a.There must be an individual { or a group or an organization} let us cell it I to whom the problem can be attributed. The individual or the organization as the case may be occupies an environment say N which is defined by values of the uncontrolled variables Y j .

b.There must be al least two courses of action say C1 and C2 to be pursued. A course of actions is defined by one or more values of the controlled variables. For example the number of items purchased at a specified time is said to be one course of actions.

c. The must be at least two possible outcomes say O1 and O2 of the course of action of which one should be preferable to the other. In other words this means that there must be at least one outcome that the researcher want i ,e an objective.

d. The course of action available must provide some chance of obtaining the objective but they cannot provide the same chance otherwise the choice would not matter. This if P {O j/ I, C j, N} represents the probability that an outcome O j will occur , if select C j in N then P { O1/I, C1 ,N} # P ( O1 / I ,C2 ,N ). In simple words we can say that the choice must have unequal efficiencies for the desired outcomes.


Related Discussions:- Research problem

Retailing, how do beliefs and attitudes influence consumer behavior

how do beliefs and attitudes influence consumer behavior

Small exporter''s policy, SMALL EXPORTER'S POLICY : The small exporter's...

SMALL EXPORTER'S POLICY : The small exporter's policy is basically the standard policy. It incorporates certain improvement in terms of cover, in order to encourage small export

Determine the primary editing problem, Determine the primary editing proble...

Determine the primary editing problem One of the primary editing problem concerns with faking of an interview. Such fake interviews are difficult to spot till they come to edit

Chocolate consumers feeling guilty for the wrong reasons, This brief case s...

This brief case study highlights the risks a company might face if it makes the wrong call in relation to its ethical marketing policies. The case study discusses the case of Cadbu

Marketing, The credit bank which offers a full range of financial services ...

The credit bank which offers a full range of financial services to the costumers had recently carried out a segmentation exercise which defined four age based segment of potential

Stages of shipment, STAGES OF SHIPMENT : For effecting shipment from ports...

STAGES OF SHIPMENT : For effecting shipment from ports in India, the exporter, generally through his clearing and forwarding agent, has to comply with procedural formalities of th

State the coding process in details, State the coding process in details ...

State the coding process in details Coding involves assigning numbers or other symbols to answers so responses can be grouped into a limited number of categories or classes. Part

Filing claims, Filing Claims : The insured will file claim with the insura...

Filing Claims : The insured will file claim with the insurance company after meeting the aforementioned requirements. The insurance company is generally contacted immediately on d

Brand promotion, brand promotion technique can benefit an organization by i...

brand promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd