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Explain the Applied and Fundamental Research Research can either be fundamental or applied. Applied research aims at finding a solution for an immediate problem facing an indus
Marketing research: Meaning & definition for the research: research in the common parlance refers to the research for knowledge. One can also define research as a scientific
What makes Santro click? "The consumer", says Subbu (Director marketing and soles, Hyundai) He believes that the way to a consumer's mind is thought his heart so all product launch
Consumers are engage in both internal as well as external information search. Internal search engages the consumer identifying alternatives from his or her memory. For certai
When converting management dilemma into research questions, what issues should be considered and why? Answer A manager when faced with a dilemma is surrounded by numerous
Q. Explain Black box model of consumer behaviour? ENVIRONMENTAL FACTORS BUYER'S BLACK BOX BUYER'S RESPONSE Marketi
proposal for a business research project
Q. Explain the Family Decision Making? Individual members of families frequently serve different roles in decisions that ultimately draw on shared family resources. A number of
Q. Define the Classical conditioning? Pavlov's near the beginning work on dogs was known as classical conditioning . Pavlov exposed that when dogs were fed meat powder they sa
METHODS OF DISPUTE SETTLEMENT : There are many reasons due to which a dispute may arise between an exporter and an I importer. A common cause for dispute relates to quality. Und
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