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Explain about the Internal consistency reliability Internal consistency reliability is used to assess the reliability of a summated scale where several items are summated to fo
Q. Illustrate feedback stage in organisational buying? The feedback stage: This stage is anxious with the establishment of order routine performance feedback and so on and henc
Specific Voyage Policy : A Voyage Policy covers the risks that may arise during a journey from specific place to another. The terms and conditions of the insurance are set out in
Quite frequently marketing studies are based on sample of people or products or stores. The results emerging from such studies are then generalized that is applied to the entire po
I have an assignment needed of 3500 words for mrm a masters student.can you help me with it
Describe video games market segmentation Segmentation criteria -Do SWOT analysis (Nintendo, Sony/Playstation, Microsoft/Xbox) -Define and describe Nintendo Wii Target mar
Discuss construct validity and types of construct validity. Answer Construct validity addresses question of what construct or characteristic the scale is, in fact, measuri
Marketing research: Meaning & definition for the research: research in the common parlance refers to the research for knowledge. One can also define research as a scientific
Post purchase evaluation The EKB model was additional developed by Rice (1993) which suggested there must be a feedback loop Foxall (2005) further suggests the significance of
Q. Nature of personality that influence consumer behaviour? The study of personality discloses three distinct aspects: Personality reproduce individual differences Pe
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