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Problem 1 While developing an advertisement, some theories are useful. Discuss the two theories to design an advertisement. Hierarchy of effects theory Means end theor
Explain in details the process of marketing research. Answer Most marketing research involves attaining information from marketplace indirectly or directly and hence the
NATURE OF CARGO INSURANCE POLICY A marine or cargo insurance policy has an international character and, therefore, a policy taken in one country is acceptable in other coun
Bill Rate : Bill rate may also be either bill buying rate or bill selling rate. Let us discuss them in detail. i) Bill Buying Rate: This rate is applied when a foreign bill is p
Post-shipment Export Credit Guarantee and Export Finance Guarantee : Past-shipment finance given to exporters by banks through purchase, negotiation or discount of export bills or
Write a short note about non comparative scaling techniques Non-comparative scaling involves every stimulus object being scaled independently of other objects in the stimulus s
TT (Telegraphic Transfer) Rate : Telegraphic Transfer rate may be either TT in detail. T.T. Buying Rate: This rate is applied for purchase of foreign currency by banks where cover
Ask qrand promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers? Justify your answe
list out secondary sources of information while pursuing market research
Q. How consumer behaviour is effected by attitude Change? Affect . Consumers as well hold certain feelings toward brands or other objects. Occasionally these feelings are base
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