resauch, Marketing Research

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Preliminary research, Preliminary Research: Preliminary research is necessa...

Preliminary Research: Preliminary research is necessary to understand the problems environment. It involves. 1. Discovering and crystallizing the problem. 2. Describing the r

Maslows need hierarchy theory, Q. Maslow's need hierarchy theory ? >>The...

Q. Maslow's need hierarchy theory ? >>The ultimate state in the hierarchy is hard to achieve. Certain requirements can be placed in different areas >>Of the hierarchy example

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Q. Buying centre concept? Applying the buying centre concept The decision-making unit in a purchasing organisation consists of the buying centre. This is invented of the dec

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What are the key issues to keep in mind when writing research reports? Answer Before communicating the results of project to the manager, researcher must keep several issu

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Q. Explain about Sensory memory? Memory ranges in duration on a range from extremely short to very long term. Sensory memory comprises storage of stimuli that one mightn't ac

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Imports, Imports: You have learnt the provisions related to export at leng...

Imports: You have learnt the provisions related to export at length. As you know, import plays an important role in the economic development of the country. In order to manufactur

Discuss the importance of marketing research, Discuss the importance of mar...

Discuss the importance of marketing research report in the overall marketing research process. Answer Marketing research report is the bridge between manager and researche

Purchase decision, Once the alternatives have been evaluated the consumer i...

Once the alternatives have been evaluated the consumer is ready to make a purchase decision. Sometimes purchase intention doesn't result in an actual purchase. The marketing organi

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