Requirements for the effective segmentation, Marketing Management

Assignment Help:

Requirements for the effective segmentation:

1.       Accessibility: the segment should be accessible, or otherwise no in roads can be made. A large part of the North - East remains inaccessible either because of weather conditions or hostile geographical terrain, or problems of insurgency.

2.       Measurable: the segment should be measureable. It should be possible to quantity the segment as it would help in estimating its size.

3.       Intensity in the competition: another parameter determining the segment's attractiveness is the intensity in the inter firm rivalry. The higher the or more the competition, the more unattractive the segment will be the marketer.

4.       Viable: it should be cost effective and profitable for the marketer. 


Related Discussions:- Requirements for the effective segmentation

BCG matrixand GE grid, analyse the product portfolio using the Boston Cons...

analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.

What is advertising budget, Q. What is Advertising Budget? Answer:- Qua...

Q. What is Advertising Budget? Answer:- Quantitative appearance of future plan of activities prepared for fix period of time. Advertising budget is a monetary document that sho

Marketing, what are the different retail strategies

what are the different retail strategies

Customer satisfaction, three types of methods used for measuring customer s...

three types of methods used for measuring customer satisfaction

Fiind the distance between two liine , FIND THE DISTANCE BETWEEN TWO LINEB...

FIND THE DISTANCE BETWEEN TWO LINEB 2x+y+3=0 AND 3x+4y+1=0.ALSO FIND THE EQUACATION OF LINE LYING MIDWAY BETWEEN THEM.

Function of the packaging, Function of the packaging: 1.       Product...

Function of the packaging: 1.       Product protection: package protects the products and is fundamental in idea. Their journey from the manufacturer to consumer is facilitat

Describe the desirable features of redesigned remuneration, The company 2TW...

The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have

Disadvantages of the direct marketing, Disadvantages of the direct marketin...

Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta

Real option for pharmaceutical company, The management team of a four year ...

The management team of a four year old pharmaceutical company in Boston is developing an immunization against malaria. The team has just learned from the FDC that is has passed sta

Explain the concept of web marketing, Explain the concept of Web marketing....

Explain the concept of Web marketing. Web Marketing: It is also termed as online marketing implies marketing the organizations products onto the virtual medium. In format

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd