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Problem 1:
Define the term motivation and describe Maslow's contribution to motivation.
Problem 2:
(a) Discuss the needs and requirements for Market segmentation?
(b) Identify and explain four variables that can be used to segment consumer markets.
Problem 3:
(a) Describe the different types of marketing approaches / philosophies.
(b) Explain the personal characteristics affecting consumer behavior?
x + 3y + z = 10 2x + y - z = 1 3x - 2y - 8z = -3
Market Expansion?
three uses of product line stretching
What is the holistic marketing concept? The Holistic Marketing Concept: An entire set of forces which appeared in the final decade call for new business and marketing practic
Requirements of a good marketing information system: 1. Through there will be a several information component and activity component of a marketing information system yet
Product Development The sixth step is product development that involves developing the manufacture concept into a physical product to ensure that the product idea may be turne
how should shoppers'' stop develop its demand forecasts?
What are Business Analysis and Mark Share Analysis? Business Analysis and Mark Share Analysis: In this stage is very much significant in total process of latest product d
State the term product according to Jerome McCarthy "A product is more than just a physical product with its associated functional and aesthetic features. It comprises accessor
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