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Problem 1:
Define the term motivation and describe Maslow's contribution to motivation.
Problem 2:
(a) Discuss the needs and requirements for Market segmentation?
(b) Identify and explain four variables that can be used to segment consumer markets.
Problem 3:
(a) Describe the different types of marketing approaches / philosophies.
(b) Explain the personal characteristics affecting consumer behavior?
Importance of Effective communication Effective communication is very important to organisations, which is why they use a variety of promotional tools. Advertising, sales promo
Why is customer satisfaction so significant? Effective marketing focuses on two activities that are retaining existing customers and adding new customers. Although customer sat
marketing mix
What is salesmanship in functions facilitating exchange? Salesmanship: Personal selling is a significant method of selling goods. This is widely used into retail marketing
Elaborate the term Brand in brief. Brand: Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain ide
what is the importance of branding policies in an organisation
How are public relation Support Company? Public relations also help the company to attain its full potential. They give feedback to the company through the public. This typical
What are the sorting functions of discrepancy of assortment? The sorting function of discrepancy of assortment is performed through intermediaries who include the following act
Question: a) Under what conditions might a marketing firm select to use the following distribution strategies? Intensive distribution, Exclusive distribution, and Selec
various approaches followed by FMCG companies in test marketing
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