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Problem 1:
Define the term motivation and describe Maslow's contribution to motivation.
Problem 2:
(a) Discuss the needs and requirements for Market segmentation?
(b) Identify and explain four variables that can be used to segment consumer markets.
Problem 3:
(a) Describe the different types of marketing approaches / philosophies.
(b) Explain the personal characteristics affecting consumer behavior?
What is the role of personal selling in presentation and demonstration?
marketing is a science for the management of a value delivery system
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
explain the various approaches better followed by smcg companies in test marketing?
Explain the involving marketing tourism using diagram
consumer mind is a black box -discuss
Question 1: One of the main components of Food and Beverage Management is effective supervision. (i) With relevant examples from the industry, explain the term effective
how to make ppt on this topic in 4 slides?
advertising campaigns and there work in developing awareness among public
How should Shoppers’ Stop develop its demand forecasts?
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