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This is the number of times a consumer purchases the similar product within a specific time interval.
Punch Products (PP) is a regional producer of soft drinks and sells mainly in the states of Kansas, Oklahoma, and Texas. Three years ago, in 2009, it made the decision to diversify
Product life Cycle Strategies After launching a new product, management expects it will enjoy a long and profitable life. However, Management is also aware of that each of pro
buying motives of industrial customer
Q. Explain the objectives of a firm seek in pricing? OR Described the various pricing objectives Ans.: A business firm has a nu
difference between heavy lift surcharge and long lift surcharge
the ways in which the concept of segmentation, targeting and positioning would be applied in improving profitability
Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t
typesa of branding like producer''s name,picture-figure,name of product,colour
what is 7P in marketing management
Explain the working of third barrier of exchange in channels distribution. The third barrier arises through the variation in quantities and assortment demanded. Manufacturers u
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