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Question 1:
"Various factors have created a need for businesses to move from a Traditional Marketing approach to a Relationship Marketing one."
(a) Describe this statement.
(b) What are the implications for the organisation when it is adopting a Relationship Marketing concept in doing business.
Question 2:
"One important pre-requisite of any organisation aiming at customer retention is having a positive image in the eyes of its publics. Public Relations is a tool used in Relationship Marketing to address that issue."
Discuss this statement with local examples.
Question 3:
"The focus of Relationship Marketing is customer retention. Yet Bund Jackson has stated that the development of a Relationship Marketing approach is not always appropriate for all customers."
Explain and discuss what Bund Jackson means by the above statement and what are its implications for segmenting customers.
describe different stages of channel design process
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How is the global sourcing of labour effective in competition international developments? Global sourcing of labour: Innovative uses of labour upon a global origin are e
remidies or green marketing
Q. Selection of an advertising agency by Rates Charged? Rates Charged :- The rates offered by the advertising agency must be quite responsible. These rates must suits the pock
QUESTION (a) "The role of the Marketing Manager in the strategic marketing planning process is critical." Discuss this statement by giving suitable examples where appropriate.
Question: a) Suppose a web client makes a request for a resource located on an internal web server using on a 10Mbps Ethernet LAN. The client and the server are connected via
please give example
Factors contributing to new product development: Several factors contribute to the new product development, while most are related to the external environment variables, the
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