User Account

All Pages

Regression Analysis, Managerial Economics

Assignment Help:
Use a computer regression package, to work these two computer exercises.
2. Ozark Bottled Water Products, Inc. hired a marketing consulting firm to perform a
test marketing of its new brand of spring water called Liquid Ozarka. The
marketing experts selected 15 small and medium-sized towns in Arkansas and
Missouri for a one-month-long sales test. For one month, Liquid Ozarka was sold
at a variety of prices ranging from $3 per gallon to $4 per gallon. Specifically, in
three of the markets, price was set by the marketing experts at $3 per gallon. In
three more markets, price was set at $3.25 per gallon, and so on. The prices
charged in each market (P) are shown in the table below. For each of the 15 market
areas, the marketing consultants collected data on average household income (M),
the population of the marketing area (N), and the price of a rival brand of bottled
Chapter 7: Demand Estimation and Forecasting
159
water (PR). At the end of the month, total sales of Liquid Ozarka (Q) were
tabulated to provide the following data from which the consultants estimated an
empirical demand function for the new product.
Market P M PR N Q
1 $3.00 $45,586 $2.75 274,000 7,952
2 3.00 37,521 3.50 13,450 8,222
3 3.00 41,333 2.64 54,150 7,166
4 3.25 47,352 2.35 6,800 6,686
5 3.25 51,450 2.75 11,245 7,715
6 3.25 27,655 3.15 54,500 6,643
7 3.50 30,265 2.55 26,600 5,155
8 3.50 39,542 3.00 158,000 7,127
9 3.50 41,596 2.75 22,500 5,834
10 3.75 42,657 2.45 46,150 5,093
11 3.75 36,421 2.89 8,200 5,828
12 3.75 47,624 2.49 38,500 6,590
13 4.00 50,110 3.15 105,000 6,228
14 4.00 57,421 2.80 92,000 7,218
15 4.00 38,450 2.90 38,720 5,846
Using the marketing data from the 15 test markets shown above, estimate the
parameters of the linear empirical demand function:
Q = a + bP + cM + dPR + eN
If any of the parameter estimates are not significant at the 2 percent level of
significance, drop the associated explanatory variable from the model and estimate
the demand function again.
a. Your estimated linear demand function for Liquid Ozarka is
ˆQ
= _______________________________________.
b. What percentage of the variation in sales of Liquid Ozarka is explained by
your estimated demand function?
The marketing consultants describe a “typical” market as one in which the price of
Liquid Ozarka is $3.50 per gallon, average household income is $45,000, the price
of rival bottled water is $3 per gallon, and the population is 75,000. Answer the
following questions for this “typical” market scenario.
c. What is the estimated elasticity of demand for Liquid Ozarka? Is demand
elastic or inelastic? What would be the percentage change in price required
to increase sales of Liquid Ozarka by 10 percent?
Chapter 7: Demand Estimation and Forecasting
160
d. What is the estimated income elasticity of demand? Is Liquid Ozarka a
normal or inferior good? A 6 percent increase in average household income
would be predicted to cause what percentage change in sales of Liquid
Ozarka?
e. What is the estimated cross-price elasticity of demand for Liquid Ozarka
with respect to changes in price of its rival brand of bottled water? Does the
estimated cross-price elasticity have the expected algebraic sign? Why or
why not? If the price of the rival brand of water rises by 8 percent, what is
the estimated percentage change in sales of Liquid Ozarka?
Using the marketing data from the preceding 15 test markets, estimate the
parameters for the log-linear empirical demand function:
Q = aPbMcPR
dNe
If any of the parameter estimates are not significant at the 2 percent level of
significance, drop the associated explanatory variable from the model and estimate
the demand function again.
f. Your estimated log-linear demand function for Liquid Ozarka is
ˆQ
= _______________________________________.
g. Does a log-linear specification work better than a linear specification of
demand for Liquid Ozarka? Explain by comparing F-ratios, R2s, and t-ratios
(or p-values).
h. Using the estimated log-linear demand function, compute the price, income,
and cross-price elasticities of demand. How do they compare to the estimated
elasticities for the linear demand specification?
Chapter 7: Demand Estimation and Forecasting
161
3. For 2007–2009, Gallaway, Inc. has collected the following data on monthly sales
of its Titan II driving club, where Q = the number of units sold per month.
Year Month Q Year Month Q Year Month Q
2007 January 6,942 2008 January 8,007 2009 January 7,925
February 7,348 February 7,698 February 7,326
March 7,328 March 7,417 March 8,037
April 8,350 April 8,897 April 9,087
May 8,619 May 8,607 May 9,303
June 9,282 June 9,314 June 9,139
July 8,183 July 8,686 July 8,105
August 8,317 August 8,539 August 8,321
September 8,552 September 8,967 September 8,960
October 7,993 October 8,507 October 7,580
November 8,198 November 8,359 November 8,562
December 8,082 December 8,157 December 8,072
a. Management at Gallaway is concerned about sales. They would like to know
if there is an upward trend is sales of the Titan II. Use the data above to
estimate the monthly trend in sales using a linear trend model of the
form: Qt = a + bt . Does your statistical analysis indicate a trend? If so, is it
an upward or downward trend and how great is it? Is it a statistically
significant trend (use the 5 percent level of significance)?
b. Now adjust your statistical model to account for seasonal variation in club
sales. Estimate the following model of sales:
Qt = a + bt + c1D1t + c2D2t + c3D3t
where D1t = 1 for the months of January–March or 0 otherwise, D2t = 1 for
the months of April–June or 0 otherwise, and D3t = 1 for the months of
July–September or 0 otherwise. Do the data indicate a statistically significant
seasonal pattern (use the 5 percent level of significance)? If so, what is the
seasonal pattern of sales of Titan II clubs?

Related Discussions:- Regression Analysis

Segmentation.., what is segmentation

what is segmentation

Central bank functions-controller of credit, Controller of Credit The p...

Controller of Credit The principles of credit control by the central bank were discovered and enunciated after the publication of Bagehot Lombard street in 1873. Even after 187

Features of mixed economy, Features of this system The mixed economy i...

Features of this system The mixed economy includes elements of both market and planned economies.  The government operates and controls the public sector, which typically cons

Elasticity of supply of the pens, A firm supplied 3000 pens at the rate of ...

A firm supplied 3000 pens at the rate of Rs 10. Next month, due to a rise of in the price to 22 rs per pen the supply of the firm increases to 5000 pens. Find the elasticity of sup

Dynamics of unemployment and real wages, Dynamics  of Unemployment and  ...

Dynamics  of Unemployment and  Real  Wages through Productivity Shocks   The model  that you  are  studying here  is  in  the  tradition of  the  real  business cycle theory th

Explain the demand analysis - managerial economics, Demand analysis Dem...

Demand analysis Demand analysis is undertaken to forecast demand, which is a fundamental constituent in managerial decision-making. Demand forecasting is of important because a

Effectiveness of trade unions in developing countries, Effectiveness of Tra...

Effectiveness of Trade Unions in Developing Countries Trade Unions in developing countries tend to be less effective in their wage negotiations with employers than their count

Please Help, Jane, the manager of a company manufacturing air-conditioning ...

Jane, the manager of a company manufacturing air-conditioning units can choose between two production technologies for a new product line. If she chooses and installs technology 1,

Demand and supply, why demand curve slopes down

why demand curve slopes down

Show the efficient method of production, Technically Efficient Method of Pr...

Technically Efficient Method of Production Let's suppose that commodity X is produced by two methods by employing capital and labour: Factor inputs Met

Write Your Message!

Captcha
Order Assignment

Featured Services

Order Now

Popular Subjects

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd