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simple Size When a survey is undertaken and it is not possible to cover the entire population, the marketing researcher has to answer a basic question - how large s
Graphic Methods a. Scatter Diagram: Scatter diagram is a special type of dot chart. Under this methods the given data are plotted in a graph paper in the form of d
an electric company which generates and distributes electricity conducted a study on the life of poles. tha appropriate life data are given in the following table: years after inst
The NW corner rule described earlier considers only the availability and supply requirements in making assignments. It takes no account of the shipping costs given in
You are required to investigate and examine aspects of planning and organisational structure for a 'real-life' organisation. This assessment enables you to relate the theories and
REPORT WRITING The final step in research is to report the study findings to those who authorized the investigation. The American marketing association is of the opinion t
Solve the following Linear Programming Problem using Simple method. Maximize Z= 3x1 + 2X2 Subject to the constraints: X1+ X2 = 4 X1 - X2 = 2 X1, X2 = 0
Chi Square Test Goodness of Fit Chi square test can be used to find out how well the theoretical distribution fit with the empirical distribution of observed distribut
Sample Survey Methods: If proposed investigation is done only on a part taken out of universe then it will be known as sample survey. This part of the universe is kno
Demerits of Range a.It gives importance to the two extreme values and is very much affected by the extreme items. b.The range provides no information about the st
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