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A Supervising Officer of a large Ministry made the following statement:
"To be successful in business, all you need is a Customer. You don't need any of those tight little academic concepts of how to manage. You don't even need to solve all of your problems to be efficient. All you need is to find out what you do right for the customer you've already got and do more of it."
Prepare a report to the Supervising Officer to refute or assess the validity of this statement.
Question 1: (a) What do you meant by total customer satisfaction? (b) How will customer safisfaction be measured? (c) Explain the importance of customer value creation
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Problem 1: (i) What is a marketing mix? (ii) Will the nature and composition of the marketing mix be the same for all products at the same stage in the product-market life c
with reference to the purchase of a new television set explain the buying decision process which a typical consumer goes through demonstrate how company can formulate their marketi
Which is NOT a benefit of corporate governance? Prevention of fraudulent claims by contractors.
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