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Referral Services
Referral services are to be distinguished from reference service, discussed earlier. Referral services do not provide the user with the documents or information actually' needed for his query but refer him to the sources such as secondary publications, information units, professional organisations, research institutes and individual specialists, etc. and tell him where to find them. They utilise directories and files on sources, if necessary, specially created for the purpose. Referral services can function on their own or in cooperation with other services. It is very difficult to measure the effectiveness of such services unless they keep themselves in close touch with their sources and users. Such a task is easier only when referral services offered for the clientele is in a small geographical area.
(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of i. PR and marketing and ii. PR and adverti
Species of Classification: There are broadly speaking two species of classification systems - enumerative and faceted. Enumerative classification is that in which all classes
Literature Search Services: Literature search service is considered as an extension of reference service. An important aspect of literature search service is ascertaining the
Selective Dissemination of Information (SDI): The SDI is a type of current awareness service, the objective of which is to keep users of the system informed of new development
Question 1: (a) Define and explain the term management. (b) What are the roles of managers in an organisation? (c) Rather than managers, organisations require leaders. D
WHAT IS A RECORD FORMAT THAT DIVIDES THE RECORD INTO SECTIONS?
five to make a displeased student to patonise a school canteen
Question 1 Write a short note on technology strategy. Describe in detail about the innovation management Question 2 What is the importance of technology diffusion? What are t
Question: CEOs admit that more money, time, and organisational changes will be required to make the needed transition from product or channel driven structures and tactics to a
Objectivity: Objectivity means freedom from bias. A test should yield a clear score value for each performance, the score being independent of the personal judgment of the
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