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Referral Services
Referral services are to be distinguished from reference service, discussed earlier. Referral services do not provide the user with the documents or information actually' needed for his query but refer him to the sources such as secondary publications, information units, professional organisations, research institutes and individual specialists, etc. and tell him where to find them. They utilise directories and files on sources, if necessary, specially created for the purpose. Referral services can function on their own or in cooperation with other services. It is very difficult to measure the effectiveness of such services unless they keep themselves in close touch with their sources and users. Such a task is easier only when referral services offered for the clientele is in a small geographical area.
FORMAT In the Unisist reference manual 'a (machine readable) bibliographic record is defined as a collection of information which pertains to a single document and which is s
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statistics are not mainly the records of the past but they are useful in the planing of the future. Discuss the statement and explain the role of statistics in economic planning.
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Current Awareness Services: Current awareness services are designed to keep the user abreast of information in thier area of work or interest that has recently been published
Card Form: Library catalogue in the card form is by far the most popular physical form. It is widely prevalent in libraries throughout the world including India. In this form
define international marketing and furnish its features
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