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Referral Services
Referral services are to be distinguished from reference service, discussed earlier. Referral services do not provide the user with the documents or information actually' needed for his query but refer him to the sources such as secondary publications, information units, professional organisations, research institutes and individual specialists, etc. and tell him where to find them. They utilise directories and files on sources, if necessary, specially created for the purpose. Referral services can function on their own or in cooperation with other services. It is very difficult to measure the effectiveness of such services unless they keep themselves in close touch with their sources and users. Such a task is easier only when referral services offered for the clientele is in a small geographical area.
Problem 1 (a) Radio as a medium of communication has advantages over Television and Print media. Explain three advantages of Radio and highlight two situations, with examples,
QUESTION You are given the task to draft a Code of Ethics for your organization (a) Define a Code of Ethics (b) What are the different aspects/issues that you might incl
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Whom do you think Rajender will eat with? Why?
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Approach of Readers for Documents: As stated earlier, documents can be arranged in libraries on the basis of the colour of the binding, the size, the language, the year of pub
Disadvantages: When subscribed through an agent, it will not be possible to correspond with the publishers regarding the missing issues of periodicals in the absence of detail
(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of i. PR and marketing and ii. PR and advertising.
QUESTION 1 (a) Distinguish between conflicts of interest and bid rigging in public procurement (b) Explain the importance of a Code of Conduct in preventing corrupt practice
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