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Q. Howard Sheth Model of Buying Behaviour? 1. It indicates how multifaceted the whole question of consumer behaviour is. 2. It offers the framework for including various con
What is Convergent validity Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these meas
Q. Learning model of consumer behaviour? Learning model : Classical psychologists have been concerned in the formation and satisfaction of needs as well as tastes. They disput
INTRODUCTION : In a developing country like India, trade policy is one of the many economic instruments which is used to suit the requirements of economic growth. The twin objecti
What was the distribution of products in marketing mixed?
Write a short note about comparative scaling techniques As name suggests comparative scaling includes direct comparison of stimulus objects with one another. For instance, manage
1. How do advertisers try to use group influence? Can you find any specific examples and describe the relevant theory of group behavior and influence? 2. “Consumer behavior is irra
from domestic products to skin care product. what will be the marketing plan
Q. Measurement problems in demands for resources? Social influence- A student believes that smoking is really cool but since his friends think it's disgusting he doesn't smok
NEED FOR PROCEDURAL FORMALITIES : Procedural formalities prescribed for claiming various export-incentives need timely and proper compliance on the part of exporters. This alone w
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