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PURPOSE OF WRITING RESEARCH REPORT Three main purposes are there for writing a research report. These are: i) Writing report for partial fulfillment of your degree. ii)
the relationship between customer interest and company interest
Q: How can you explain the concept of motivation and involvement? Ans: Motivation : Motivation demotes to the processes that cause people to behave as they do. Motivat
Advance Licence: An advance licence is granted to a merchant exporter or manufacturer exporter for the import of inputs required for the manufacture of goods without payment of ba
Q. Explain the typese of customers? One group can include the price-sensitive ones called the transactional ones. In India this segment exists in mainly product categories ra
Explore the implications of changes in the general and marketing environment for organisations (a) How has the current business and economic climate affected your organisation'
Limitations of the marketing research: Fragmently: many times, marketing research tends to be fragmently in its approach as a result of which it becomes difficult to have an
Q. Why must a marketer need to understand the customer evaluation process? The answer lies in the type of information that the marketing team needs to provide customers in diff
Question: (a) How would you transform a normal website to a one-to-one interactive site? List down the steps. (b) Describe the concept of a ‘virtual community' and how such
Q: What are the different needs and motives of the consumer according to which a consumer buy the product? Ans: Needs : Requires can be explained in the following manner:
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