Real option for pharmaceutical company, Marketing Management

Assignment Help:

The management team of a four year old pharmaceutical company in Boston is developing an immunization against malaria. The team has just learned from the FDC that is has passed stage II (clinical) trials and will be able to move on to stage III. The expected net present value of the malaria drug as of today is estimated to be $600 million, if the firm succeeds in producing the drug. The research for the Stages I and II was entirely funded through a government grant.

The management team now has to raise outside capital to pass stage III. For that purpose, the CEO would like you to do a valuation of the company using real options pricing. Please assume that the discount rate for this project is 20% and use the data in the table below to model the real option. Assume that the costs for each stage have to be paid prior to starting the individual stage.

Comparable Statistics Sources: Lehman Brothers 2002, Biopharm 1999, Paraxel's Statistical Yearbook 2006

 Phase                          Average Duration       Probability to reach next phase           Cost

II (clinical)                              5 years                         25%                                         $100M

III (FDA)                                2 years                         33%                                         $40M

  1. Please explain how you would set up the valuation as a real option. What is the valuation of the company?

Related Discussions:- Real option for pharmaceutical company

Explain the term service encounter, Question : (a) Explain the term se...

Question : (a) Explain the term service encounter. (b) With reference to examples of services, discuss the three levels of customer contact services. (c) One tre

Identify the importance of effective listening, Question (a). For a suc...

Question (a). For a successful communication to flow in any organization, five basic elements need to be present. List them (b). Identify the importance of effective listeni

Explain the purpose of internal marketing, Question: (a) Explain the p...

Question: (a) Explain the purpose of internal marketing. (b) Identify the three levels organizational culture and discuss the importance organizational culture for successf

What is strength of brand equity, What is strength of brand equity? Sim...

What is strength of brand equity? Simply speaking which brand identities primarily exists within the mind of its customers. A brand is his or her estimate of performance of whi

Gap model of service, GAP Model of Service, Quality and Satisfaction ...

GAP Model of Service, Quality and Satisfaction This model is designed to identify misperceptions or short- comings in the relationship among the consumer and the serv

Break-even analysis, Break-Even Analysis   Break-even pricing (target p...

Break-Even Analysis   Break-even pricing (target profit pricing) is  tactic to setting up price to break- even on the cost of producing and marketing products or to make the ta

Assel model, Explain Henry Assael Model of buying decision behaviour along ...

Explain Henry Assael Model of buying decision behaviour along with the diagram

What is geographical segmentation, What is Geographical Segmentation? ...

What is Geographical Segmentation? Geographical Segmentation: In this segmentation, the market is divided through location as like nation’s states, regions, neighbourhood

Adopting a marketing orientation approach, Question 1: As a Marketing C...

Question 1: As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to: a. explain how the principle of branding can be used to

Service, is product a yype of service

is product a yype of service

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd