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Choose two of the following 3 topics a 1-3 page reaction paper. Identify all sources used-you must use sources - it must be typed and double spaced
1) Resolved: The proposed AT&T - T-Mobile merger is beneficial to consumers, thus the Govt. Should approve the merger - Argue for or against and identify specific reasons for supporting or not supporting the merger.
2) Should consumers that have electric cars, hybrid cars and consumers that have solar panels - energy saving devices - be taxed by govt. since they are not paying their fair share of taxes.
3) Resolve - To save money this gov. Should end Social.
Define the term New Brands. New Brands: A company may make a new brand name while it enters a new brand category for that none of the current brand of company names are a
Market targeting: market segmentation reveals the firm's market segment opportunities. The firm now has to evaluate the various segments and decide how many and which ones to targ
under positioning
What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi
Method of determining prices or setting price: Cost of the production of a product is the most important determinant of its price. They may be many types of costs such as fi
Explain the term- Promotion of product Promotion: If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient
Question 1: (a) What do you understand by the term "market segment"? (b) Explain why the concept of segmentation may be of value to the marketing department of a large bus
What are the ways of foreign market entry? The prospective global marketer has decided onto a market entry strategy and a marketing mix. Such are two main methods of foreign ma
Determine about the Competition- pricing decisions Price charged by the competitor for similar product is a significant determinant of price. A marketer wouldn't like to ch
Last year Suki opened a gift shop in her small town. The town is a popular summer tourist attraction because it still retains the charm of a traditional village. Many of the buildi
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