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Question: You are employed by a business that supplies office furniture to Business-to-Business (B2B) customers. You have been asked to complete the following tasks: (a) Ide
various approaches that are followed by fast moving consumer goods companies in test marketing
Customer Relationship Management Customer relationship management (CRM) has been described narrowly as a customer database management activity. Customer relationship manage
Explain Henry Assael Model of buying decision behaviour along with the diagramn..
need of documentation in international business
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
What are the significant factors that have led to the success of shopers stop?
detail note on pricing strategies of any product
Question 1: (a) Differentiate clearly between the terms ‘Training' and ‘Development'. (b) Discuss the following training methods available to an organisation. (i) Apprent
discuss the henry assael model on buying decision behaviour
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