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1. Use any tool of the promotion mix tools to promote and sell your new product “Diet cupcakes”. Specify the tools and the reason for selecting it. 2. Screen the communication o
what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
three uses of product line stretching
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
Question: (a) "Consumers have both innate and acquired needs." With reference to examples you are familiar with, differentiate between these two types of needs. (b) "Tho
Question: ‘The basic differences between goods and services offer the biggest challenges to Service marketers'. With reference to services you are familiar with, discuss th
Brand A wareness This is a common of customer knowledge that a particular brand exists. Brand Extension This is a marketing planning that takes the brand n
Looking for an expert to help with market segmenation process
The inquiry beside unfair trade practices can be initiated: (i) On receiving a objection from any consumer (ii) On receiving a objection from registered-consumer-association
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