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Competition related segmentation: Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette sm
Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the
hitting competitive brands may leave a negative impression on the customers? Justify your answer.
What are the significant factors that have led to the success of shopers stop?
Q. Selection of an advertising agency by Past Record? 1) Who were the past clients of agencies why they left the agency how long were they with agency. How large were they?
Write short notes on pull sales promotion strategy. A pullstrategy tries to get consumers to “ pull ” the product through the manufacturer from the marketing channel. The compa
How are fewer buyers in business market and the consumer market affected? Fewer Buyers: Within business market, buyers are fewer in number while compared to consumer market.
Explain the uses of Communication Communication can be used for numerous additional reasons. Tasks of informing, persuading and reinforcing and differentiating are, primarily,
Q. Selection of an Advertising Agency? The advertiser should be very careful in selecting the advertising agency. The success of advertising-campaign mainly depends on the sele
how to write matlab code for market clearing price?
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