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Question 1: Just as it is a mistake for marketers to consider Mauritius as a homogenous group of customers with the same values, culture and lifestyle, it is also a mistake for
Illustrates the Social Environment in marketing activities? Social Environment: Social Environment Living standards and quality of life Green movement: the trend occurri
What is the role of Public Warehouses in distribution channels? Public Warehouses: The public warehouses rent space to owners of inventory thus eliminating the requiremen
Question: (a) Explain with examples the meaning of shadow branding? (b) What is the difference between umbrella branding and portfolio branding? (c) List the six market
what is: competencies, customers, and competition?
Question 1: Why sales promotion is an integral part of marketing? How does it differ from marketing and advertising? - Detail explanation on ‘Meaning and Importance of Sale
Explain the uses of Communication Communication can be used for numerous additional reasons. Tasks of informing, persuading and reinforcing and differentiating are, primarily,
QUESTION Briefly discuss the three major steps in target marketing Suppose you are going to purchase a mobile phone, explain how you would apply the three levels of produ
Illustrate why marketing research is important to a firm specially in a competitive market situation
What are gauging tools comprised in annual plan control? Annual plan control consists of at least five performance gauging tools as illustrated below in points: a) Sales a
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