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what is test marketing and various approcehes that are followed by FMCG companies in test marketing
various approches followed by FMCG companies in test marketing
QUESTION 1 (a) Explain the term ‘implementation of strategies' and enumerate the eight components of strategic implementation (b) Elaborate on any THREE of the following iss
Sales promotion: Meaning & definition: the word promotion originates from the Latin word "promovere" to move forward or to push forward. Sales and promotion are the two diffe
Define the Advertisement contents? Advertisement contents Message : - Consist of opinion, symbols, Facts and Pictures related to the product. Purpose: - Communi
“Market Share is the best indicator of company performance.” Is this a reasonable statement?
What are the marketing communications programmes Contexts aren't independent or isolated sets of easily identifiable circumstances, however are interrelated and overlapping cir
what are the examples for ingredient branding?
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
Problem 1: Using examples and illustrations, elaborate on the stages of business buying process and its influences. Problem 2: (i). Describe the distribution channel.
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